The year 2025 marks a turning point for Citroën, with a series of new products designed to boost sales worldwide. Turkey, a strategic market for the brand, will particularly benefit from this product offensive in the first half of the year with the launch of several flagship models.
A wave of new models for the Turkish market
Citroën is launching its revival in Turkey with the redesigned versions of the C4 and C4 X, available since February. These models feature aesthetic and technological improvements that increase their appeal to Turkish consumers. The C4 X, in particular, is regularly among the top 10 bestsellers in the country, demonstrating its growing success.
In the spring, the new Citroën C3 will be launched on the Turkish market. This city car, now available in a 100% electric version, offers zero-emission mobility at an affordable price, meeting the expectations of environmentally conscious drivers.
In May, the new generation C3 Aircross will arrive at Turkish dealerships, promising to appeal to customers looking for versatility and comfort.
An innovative advertising campaign for the C4 X
To accompany the launch of the C4 X in Turkey, Citroën has unveiled a new advertising campaign. Using the same codes as the launch ad for the restyled C4 in Europe, this campaign highlights the exceptional comfort of the four-door sedan through a strong slogan: "Perhaps the most comfortable journey in the universe".
The advert features a passenger in the cabin of the C4 X, illustrating the feeling of well-being provided by the progressive hydraulic stop suspension, Citroën's iconic technology. This creative choice is in line with the brand's recent advertising campaigns, which focus on comfort and innovation.
A notable element of this campaign is its exclusivity to the Turkish market. Unlike other Citroën ads broadcast in Europe, the C4 X advert has not been unveiled in Western markets. This bias underlines the importance of Turkey for the chevron brand, which adapts its communication strategy to each market. In addition, this approach reinforces the identity of the C4 X as a flagship model for this country, where it has enjoyed notable success.
Finally, this advertising campaign is part of a tradition of innovation in communication for Citroën. The brand has always known how to create striking and original advertisements, and this new approach in Turkey is perfectly aligned with this strategy. The exclusivity of this advertisement also reinforces Citroën's commitment to offering tailor-made campaigns for each market, taking into account local expectations and popular models.
With this series of launches, Citroën is clearly demonstrating its ambitions on the Turkish market. By offering models adapted to local expectations, the brand hopes to strengthen its presence and significantly increase its sales in the region.
To sum up, 2025 promises to be a year of renewal for Citroën, which is launching an ambitious product offensive in Turkey. With the launch of the redesigned C4 and C4 X, the electric C3 and the C3 Aircross, the chevron brand aims to attract a wide range of customers and strengthen its position in this key market.
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