With "Oui are Sylt", Citroën electrifies the island of Sylt with an innovative partnership

Citroën is increasingly establishing itself as a major player in the automotive energy transition. The chevron brand is pursuing an ambitious strategy to offer a 100% electric version of almost all its models in the near future. True to its DNA, Citroën is not only developing zero-emission vehicles, it is also actively committed to making them accessible to as many people as possible, both through a carefully considered pricing policy and original initiatives. In addition to equipping private individuals and professionals, the brand also stands out for its concrete support for the ecological transition of island territories. By supplying electric fleets to local authorities and offering advantageous deals to residents, Citroën facilitates the introduction of electric mobility in unique ecosystems. After successful operations in Greece and several times in Italy, Citroën is now bringing its innovative approach to Germany, on the picturesque island of Sylt in the North Sea.

A 100% electric Citroën fleet for Sylt's transition

Citroën's commitment to democratising electric mobility takes on a new dimension on the island of Sylt. Under the evocative banner "Oui are Sylt", the French brand has entered into a strategic partnership with the Sylt Island Tourist Service (ISTS). The objective is clear: to actively support the island's transition to more sustainable, locally emission-free mobility. Specifically, Citroën is making a diverse fleet of its electric vehicles available to the island's Electric Mobility Centre, a flagship initiative of the ISTS. Already active in the rental of electric bicycles and scooters since 2018, this centre will significantly expand its range of vehicles thanks to this partnership. From 1 April, Sylt residents and the many tourists who visit the island each season will be able to hire an electric Citroën model to suit their needs and explore the unspoilt landscapes of this jewel of the North Sea.

This initiative is part of an already established relationship between Citroën and Sylt, as Timo Hinze, Advertising Manager at Citroën Germany, points out: "With the Citroën Windsurfing World Cup, Sylt has become a must for us. Thanks to our cooperation with ISTS, we now want to expand our presence there. We are delighted that holidaymakers and locals can now explore the nature of this beautiful North Sea island in a simple, sustainable and comfortable way, thanks to our 100% electric vehicles". The range of vehicles on offer is designed to suit all needs: from the agile Citroën Ami, ideal for solo or two-seater driving, and even available as a buggy to feel the sea breeze, to versatile family cars such as the new ë-C3 and ë-C4, or the recently launched ë-C3 Aircross. For those who need more space, whether for camping gear, sports equipment or simply the luggage of a large family, the ë-Berlingo and ë-Spacetourer offer generous volumes. This comprehensive fleet allows everyone to find the right electric vehicle to enjoy the island without emitting CO2.

A win-win partnership for Citroën and the island of Sylt

This collaboration between Citroën and ISTS represents a mutually beneficial synergy that combines the island's sustainable development objectives with the brand's electric accessibility strategy. For Sylt, the arrival of this diverse fleet of Citroën electric vehicles reinforces its positioning as a tourist destination committed to preserving its exceptional environment. It offers visitors and residents a modern, clean and practical mobility solution, enriching the experience of staying on the island.

As a major player in local tourism, ISTS is thus facilitating its mission, as Peter Douven, Managing Director of ISTS, explains: "As the largest tourism provider on the island, we consider it important and our goal to position Sylt as a sustainable holiday destination. This makes it all the more important for us to offer holidaymakers and islanders sustainable mobility solutions. With Citroën, we have found the ideal partner to add innovative electric mobility to the rental offer of our e-mobility centres".

For Citroën, this partnership is much more than just a vehicle supply. It's an exceptional showcase for its electric range in a prestigious setting and with a diverse clientele. Users will be able to test the vehicles in real-life conditions, in a leisure environment that is conducive to discovering and appreciating the qualities of the models (quiet operation, comfort, ease of use). It's a particularly effective form of experiential marketing. Citroën also turns this test drive into a direct sales opportunity. Customers who are convinced by their rental experience benefit from the special "Island Deal": a discount of up to €400 on the purchase or long-term rental of a new Citroën vehicle. This financial incentive, combined with the expert advice available at the Electric Mobility Centre, is designed to convert the test drive into a purchase and firmly establish Citroën on the island's automotive landscape and beyond. The "Oui are Sylt" campaign thus allows Citroën to increase its visibility, generate qualified tests and stimulate sales, while associating its image with values of sustainability and innovation.

The initiative on the island of Sylt fits in perfectly with Citroën's overall philosophy of making electric mobility accessible to all. This accessibility is reflected first and foremost in a proactive pricing policy. With models such as the ë-C3, Citroën consistently positions itself among the most affordable offers in each segment of the electric market, without compromising on equipment or comfort. Accessibility also means enabling as many people as possible to discover and experience this new form of mobility. The partnerships established with island territories such as Sylt, following similar initiatives in Greece (Chalki) and Italy (La Maddalena, Carloforte), are a concrete illustration of this commitment. They make it possible to reach a wide audience - residents and tourists - in contexts where the relevance of electric mobility is evident (short distances, need for peace and respect for the environment). These unique collaborations demonstrate Citroën's ingenuity in democratising electric vehicles beyond traditional distribution channels. By establishing itself at the heart of local and tourist life on these European islands, Citroën is not just selling cars, it is actively promoting the transition to cleaner, more peaceful mobility, true to its innovative and humane spirit.