Turkey : Citroën on the podium of electric cars, a record performance

Citroën is demonstrating remarkable confidence in the Turkish market, anticipating a record-breaking sales year. This ambition is far from wishful thinking, solidly supported by an exceptional performance in July. The figures confirm that the new product strategy, spearheaded by the highly anticipated C3 and C3 Aircross, particularly in their electric versions, is already yielding significant results and positioning the brand as a key player in the country's energy transition. The momentum is building, and Citroën has no intention of slowing down.

A successful electric offensive in Turkey

Citroën's acceleration in the Turkish market is especially evident in the rapidly expanding electric vehicle segment. In July, the French automaker registered 1,362 electric vehicles, securing a significant market share of 7.9%. This performance elevated the brand to the third step of the podium for best-selling EV brands, sending a strong signal to the competition. This success is no accident; it is the outcome of a strategy focused on offering a broad and coherent electric range capable of meeting diverse needs. As Citroën Brand Director, Bora Duran, emphasizes, the goal is clear: "On the EV market, we plan to capture about 8.1 percent total market share with the electric versions of the C3, C3 Aircross, C4, and C4 X. While our EV sales are already accelerating with these models, our brand also maintains a strong presence in the commercial segment, particularly with the Berlingo." This dual expertise, in both passenger and commercial vehicles, gives Citroën a powerful market presence that is proving to be highly effective.

The ë-C3 and ë-C3 Aircross duo as the growth spearhead

At the heart of this success, two models stand out: the new Citroën ë-C3 and ë-C3 Aircross. Launched at the end of May, the new ë-C3 immediately established itself as the leader of its segment. With 1,050 units sold in July, it captured an impressive 87% market share. Over its first three months on the market, it already accounts for 63% of its category's sales, totaling 1,894 units. Its larger sibling, the new ë-C3 Aircross, is on an equally promising trajectory. Launched during the same period, it has already climbed to 4th place in its segment with a 7% share, and its sales for the first seven months of the year have reached 1,222 units. These two newcomers are supported by the strong performance of the ë-C4 and ë-C4 X, which have sold a combined 1,904 units year-to-date, confirming their status as major players in the C-segment.

Bora Duran shared his perspective on this growing momentum: "As a brand, we made it to the podium in July, ranking third in the EV market. The ë-C3 and ë-C3 Aircross have been the driving force behind our growth in the EV market. Both vehicles were rapidly accepted in the market. Of course, we should also acknowledge the performance of the ë-C4 and ë-C4 X; they have been immensely supportive." He further elaborated on the brand's year-end targets: "We project this to contribute around 1.3 to 1.4 percent to our market share. As previously announced, our goal is to end the year with approximately 9,500 sales of the C3 Aircross and about 5,500 sales of the ë-C3. These two models will be a vital engine for achieving our brand's record sales target of 71,000 units by year-end, as their sales figures have already proven."

Citroën is demonstrating clear ambition in Turkey, a strategic market where its growth potential remains significant. The warm reception from customers for the renewed lineup, especially its electric offerings, proves that the brand's bet on bold design and unparalleled comfort is a winning one. To secure this victory and reach its 71,000-unit sales target, the brand can count on another major asset: the new C5 Aircross. Expected in the fourth quarter, this second-generation SUV, based on the Stellantis STLA Medium platform, promises to redefine standards of comfort and technology. Offered with hybrid, plug-in hybrid, and all-electric powertrains, it will further strengthen Citroën's offensive in the upper segments. Success appears to be within reach, and the roadmap is clear. The remaining question is whether the industrial and logistical operations can keep up with this blistering pace to deliver the vehicles and make 2025 a truly record-breaking year.