Formula E Madrid: Citroën transforms the city center into a race track on March 15

For the very first time this season, the Formula E World Championship is preparing to land on European soil. The Spanish capital, Madrid, has been chosen to host this crucial stage of the racing calendar. To mark this occasion in a significant way, the brand with the double chevrons has decided to celebrate this return to Europe with an ambition matching its long-standing history. Before the single-seaters take to the asphalt of the Jarama circuit, Citroën is offering a completely unique and spectacular animation this Sunday, March 15. By privatizing a major city artery for a real-world demonstration, the French manufacturer provides an exceptional prelude to the official E-Prix scheduled for March 20 and 21.

A historic tribute in the heart of Madrid: Doctor Esquerdo Street comes alive

To celebrate the organization of the first European E-Prix of the season, Citroën Racing is thinking big. The brand is organizing a large-scale event, entirely open to the public and free of charge, to introduce the technological world of Formula E to as many people as possible. This event is not just about presenting a static car; it will showcase the Citroën single-seater in full motion, driven by the talented Tatiana Calderón, the team's official reserve driver. The presence of the Colombian driver, recognized for her Formula 2 expertise and her key role in the development of electric racing cars, guarantees a high-precision technical demonstration for the fans.

The choice of location for this urban demonstration is far from accidental. Citroën will privatize Doctor Esquerdo Street, located in the dynamic Retiro district. This ephemeral urban track holds major symbolic importance for the manufacturer: it is the historic address of its former Spanish headquarters, which still houses its flagship dealership today. By transforming this iconic artery into a race track, Citroën creates a bridge between its industrial roots and its electrified sporting future. Spectators will be able to see the technology of tomorrow evolving in a place that witnessed the growth of the brand's presence in the Iberian Peninsula.

Detailed program of the Citroën Racing showrun on March 15

The event is set to begin at 11:30 AM for a total immersion into the world of high-level competition. Citroën has designed this day to offer Madrilenians and visiting enthusiasts an authentic motorsport experience. The Citroën Gen Evo 3, an electric single-seater developing an impressive 470 hp, will launch onto the asphalt in front of number 62 Doctor Esquerdo Street. For the occasion, the street will be completely closed to traffic and secured with safety barriers, thus reproducing the atmosphere and technical constraints of a real Formula E urban circuit.

The professional setup deployed on-site is truly impressive. A complete racing pit will be installed in front of the historic dealership, allowing the public to observe the work of mechanics and engineers firsthand. VIP stands will host officials and partners, while giant screens will be strategically placed along the route to ensure no one misses a second of the action. In addition to Tatiana Calderón's track runs, the program includes live interviews and simplified technical presentations to explain the complex workings of energy recovery and electric power management during a race. This educational approach aims to demystify sustainable mobility while maintaining the adrenaline inherent in mechanical competitions.

Formula E as a technological showcase for Citroën's future

The Madrid E-Prix represents a fundamental milestone for Citroën Racing. After a strong start to the season, notably marked by a memorable victory in Mexico and a podium finish in São Paulo thanks to the performance of Australian driver Nick Cassidy, the team wishes to confirm its title contender status in front of the European public. This Madrid event is therefore the perfect opportunity to celebrate the discipline with a major manifestation linking the past and the present. By highlighting its commitment to Formula E, Citroën does not only seek to win trophies but also to introduce the highest level of electric sporting competition to the widest possible audience.

This spectacular initiative will undoubtedly enhance Citroën's brand image, showing its ability to innovate in an extremely demanding environment. The commitment to Formula E serves as a technological laboratory where advancements, particularly in battery management and energy efficiency, directly benefit the range of production electric vehicles offered to customers. By bringing the race into the city center, Citroën reaffirms that performance and sustainability are now inseparable, offering a dynamic and optimistic vision of tomorrow's urban mobility.