Launched in India and Latin America in 2022, the new Citroën C3 is a car to conquer for the brand, which aims to reduce its dependence on the European market by increasing its international sales, including in these two regions with good prospects. . The first of a series of three cars, the Citroën C3 has just been awarded the prestigious title of World Urban Car 2023.
The result of the vote by more than 100 international journalists from 32 countries was announced on Wednesday 5th April at the opening of the New York Auto Show. The Citroën C3 stood out in the Urban Car category, open to cars under 4m25 sold in at least 2 major markets (China, Europe, India, Japan, Korea, Latin America, USA) and on at least 2 different continents.
Thierry Koskas, Managing Director of Citroën, said: "We are particularly honoured to receive this "2023 WORLD URBAN CAR" award for the C3. In addition to the commercial success of this model, it recognises the relevance of our growth strategy in India, Asia and South America. The first model in a family of three, the Citroën C3 combines a strong, modern style with a high level of comfort, without forgetting the connectivity and technology at the heart of customers' expectations in these regions".
This prestigious award confirms the relevance of the new C3, which is appreciated for its modernity and its assertive and adaptable character. With an attitude unique on the market, with its high ground clearance, its bonnet that dominates the road and its high driving position, the C3 also ensures well-being with, beyond a comfort signed Citroën, a habitability is at the best level on the market, a clever design that makes everyday life easier. And to make life easier for customers, a unique experience has been created, including innovative service offers and a digital path to online purchase, depending on the region.
With more than 7,000 units sold in India since its launch in July 2022, the new C3 allows the brand to gain visibility with an 880% increase in sales. Exclusively for the Indian market, the C3 offers a 100% electric version which was launched at the end of February and the first orders are very promising.
In South America, where the C3 has been on sale since October 2022, it has already sold more than 15,000 units, ranks 6th in its segment in Brazil and has enabled the brand to increase its sales by 37% in a market that is set to decline by 1% in 2022. Manufactured for Latin America at the Porto Real plant, the C3 is preparing to conquer new markets with a launch in Chile and Peru, followed by Colombia.
Comments