Following the launch of the updated C3 and C3 Aircross in India, Citroën is heading to Indonesia to take part in the Indonesia International Motor Show (IIMS) 2025. The brand is presenting the updated versions of its models with new equipment and new body colours. These improvements, which were launched in India last August, demonstrate the brand's commitment to offering ever more efficient and comfortable vehicles, tailored to the needs of local consumers. IIMS 2025 is an opportunity for Citroën to strengthen its presence on the Indonesian market and demonstrate its expertise in automotive innovation.
Citroën C3 and C3 Aircross updated
At IIMS 2025, Citroën officially launched its two new models with updates that bring more innovative features. In particular, the new Citroën C3 is equipped with a folding key, a 7-inch TFT screen and a new colour option: Cosmo Blue. The new Citroën C3 Aircross SUV is equipped with a central console with air conditioning and two USB quick charge ports, electric windows on all doors and up to six airbags to meet the mobility needs of Indonesian consumers.
These modifications are identical to those presented by the brand for the Indian market last August. The new Citroën C3 is available from 11,000 Euros, while the C3 Aircross starts at around 17,200 Euros. These improvements aim to offer a more comfortable and safer driving experience, while meeting the expectations of local consumers.
Citroën promises comfort for every journey.
Under the theme "Comfort on every journey", the company is committed to offering visitors to the show the same comfort as the drivers of its vehicles. Comfort is therefore present at every stage of the consumer's journey on the stand, whether in the iconic design, the experience during the exhibition or in other aspects. The Citroënist Café, a relaxation area designed to offer visitors a comfortable experience, is also available. This café offers typical French drinks and croissants, adding a touch of conviviality to the event.
Citroën is also offering the "TUCAR" (Trade-in Ur Car) programme at IIMS 2025, giving visitors the opportunity to trade in their old car for a C3 Aircross or Ë-C3 with a high purchase price offer. This programme aims to facilitate access to the brand's new models while offering a practical solution for getting rid of their old vehicle.
Citroën considers Indonesia a strategic market for the development of its international sales. The brand is committed to making significant efforts to improve the competitiveness of its flagship models, the C3 and C3 Aircross, to meet the specific expectations of local consumers. Updates, such as the addition of modern features and new body colours, are aimed at making the driving experience more enjoyable and safer. By focusing on comfort and innovation, Citroën is positioning itself as a differentiator in the Indonesian automotive sector. This strategy not only allows Citroën to strengthen its presence in this dynamic market, but also to build loyalty among a demanding customer base looking for vehicles that combine performance and well-being.
Comentarios