What destiny! After having met with success in France and being deployed in countries where its marketing was not planned to, in the end, be a success in Europe, now the little Citroën AMI is exhibited for the first time in Argentina at Carilo where Citroën is holding a stand until February 12.
Indeed, the recent exhibitions in Brazil had already raised awareness, but this time the announcement is official since Citroën Argentina has declared that it is studying the marketing of AMI in the region in the coming years. And the brand does not do things by halves since it accompanies the photos of AMI at Carilò with all the characteristics of AMI as for the launch of any vehicle, which clearly demonstrates Citroën's desire to present details AMI ò
Indeed, the recent exhibitions in Brazil had already raised awareness, but this time the announcement is official since Citroën Argentina has declared that it is studying the marketing of AMI in the region in the coming years. And the brand does not do things by halves since it accompanies the photos of AMI at Carilò with all the characteristics of AMI as for the launch of any vehicle, which clearly demonstrates Citroën's desire to present AMI details and to make understand all that it brings.
After having conquered Europe and met with keen interest in Morocco or Turkey, this time it seems that AMI is continuing its journey with the intention of setting its wheels in Latin America where it could, there too, be emulated. . Indeed, with its tiny size and unparalleled maneuverability, it would allow consumers to easily sneak into large megalopolises where traffic is often congested. In addition, with its ability to recharge on a simple household outlet, it is not necessary to have an extended charging network, AMI recharges in just three hours at home, which would allow Latin American consumers to taste to the electric car very easily and simply. Citroën still has a long way to go before being able to offer AMI in Latin America, but the will is clearly displayed there.