Citroën Brazil: spectacular growth in april 2025 driven by Basalt success

Following very strong growth recorded in the first quarter of 2025, the brand with the double chevron continues its positive momentum in the Brazilian market this April. This continuation of the upward trajectory is largely supported by the remarkable performance of the Citroën Basalt, which achieved its best sales month since its commercial launch in April.

Citroën shines in a retreating market

While the overall Brazilian automotive market experienced a significant decline in April 2025, showing a drop of 7.31% with a total of 152,286 registered units, Citroën managed to swim against this general trend. The brand recorded an impressive growth of 30.02%, totaling 3,612 units sold. This performance allowed Citroën to reach a market share of 2.37% and rank 12th in overall sales for the month.

This strong performance is largely attributable to the success of the all-new Basalt SUV Coupe. Felipe Daemon, Vice President of the Citroën brand for South America, highlighted the major impact of this model: "The Citroën Basalt already accounts for 53% of the brand's sales and has been progressing month after month since its launch. With nearly two thousand units sold, April was the best month in the model's history. Despite the sector's progress during this period, Citroën managed to maintain its performance and strengthen its presence on the national stage." Citroën's ability to grow so significantly in a context of a declining overall market demonstrates the relevance of its offering and the strong appeal of its most recent models.

Basalt leads the way

At the heart of this growth is the Citroën Basalt. With 1,958 units registered in April, it not only achieved its best historical sales month but also established itself as the brand's best-selling model in Brazil, representing, as Felipe Daemon emphasized, more than half of the month's volume. This figure positions it at a promising 26th place in the overall sales ranking and, more importantly, at 10th place in the highly competitive B-SUV segment. These results confirm that the Basalt is well on track for success, clearly meeting the expectations of customers looking for an affordable and well-equipped SUV Coupe.

The Citroën range in Brazil also relies on other important models. The C3, a B-segment hatchback, recorded 1,262 units sold in April. While this figure represents a 10.18% decrease compared to a previous period (likely March 2025), it's important to note that the C3 achieved its best performance of 2025 to date in April, ranking 7th in its segment. This consistency throughout the first months of the year demonstrates its solid position in its market. On the other hand, the C3 Aircross, the family-oriented SUV, seems to be facing more challenges in April, with only 378 units sold. Nevertheless, the combined impact of the Basalt and the C3 Aircross in the B-SUV segment is notable: the brand showed phenomenal sales growth of 221% over the first four months of 2025 compared to the same period in 2024, now capturing a 4.5% market share in this specific segment.

The Citroën Basalt, the spearhead of this dynamic, is offered in attractive versions: Feel, Feel Turbo 200, and Shine Turbo 200. It features engines adapted to the market (1.0 Firefly and Turbo 200), a generous trunk volume of up to 490 liters, a modern 10.25-inch Citroën Connect Touchscreen multimedia system compatible with Android Auto and Apple CarPlay, and six speakers – all assets contributing to its appeal.

In April 2025, the Citroën Basalt fully played its role as a key model for the brand in Brazil. Its immediate success and best historical sales month allowed Citroën to achieve robust growth of over 30% in a market that was otherwise in clear decline. Citroën is thus positioned as one of the few brands to grow so significantly during this period. The brand's first SUV Coupe is enjoying a strong start to its commercialization, posting promising figures. It will now be up to Citroën to capitalize on this excellent momentum to transform this initial success into a long-term dynamic in the Brazilian market, a strategic market for the brand.