This weekend of June 10 and 11, the June open house was therefore organized, an opportunity for all the brands, and in particular Citroën, to strike hard to garner as many orders as possible in a tense context where those- these are down for almost everyone. Citroën had planned a particularly strong action plan for these open days which proved to be profitable since the brand recorded an increase in the number of orders.
Over this weekend, Citroën recorded just over 3,000 orders, a figure up 5% compared to the June 2022 open house which, in the current context, is a very good performance.
It must be said that Citroën had given itself the means to succeed with great offers on the C3 You! available from €99/month, the C3 Aircross billed from €139/month not including the ëC4 Live offered from €199/month. These three more than attractive offers associated with a massive TV campaign drew strong traffic in the brand's dealerships and, above all, enabled salespeople to take orders on these offers but also on the other finishes of these models.
In detail, the C3 represents the majority of orders taken during these open days with more than 1,300 orders, the You! Specific black series corresponding to the offer representing a little more than half of these orders, which shows the power of attraction of this offer and the ability of sales staff to steer customers towards higher finishes.
This good result recorded for these open days must be confirmed until the end of the month, the offers on C3 and C3 Aircross running until the end of the month, the opportunity for the brand to continue this good trend taken during this weekend and allow us to increase the number of orders to end this month of June and this first semester on a positive note.