From 31 July 2024, Citroën is ushering in a new era of intelligent driving with the integration of ChatGPT navigation assistance in its Connect PLUS Pack. This new generative artificial intelligence tool will be available on the C4, C4X, C5X, Berlingo and SpaceTourer models for cars and the Berlingo Van and Jumpy for vans in several European countries, notably France, Spain, Italy and Germany. Italy and Germany. This advance represents a major step forward in improving voice recognition, making interaction with the vehicle even more natural and intuitive.
With this innovation, Citroën reaffirms its commitment to providing on-board comfort that exceeds expectations. The brand sets itself apart from its competitors by integrating cutting-edge technologies, underlining its innovative DNA and its desire to simplify the lives of its customers. "For Citroën, comfort is a true signature that goes beyond physical comfort," emphasises the press release. This approach gives rise to intelligent and interactive solutions such as the ChatGPT digital assistant, which transforms the cabin into a connected and intuitive living space, making everyday life easier for users.
Improved voice recognition: natural and intuitive speech
The integration of ChatGPT in Citroën's infotainment systems significantly improves voice recognition. Thanks to significant advances in natural language processing, drivers can now interact seamlessly and effortlessly with their vehicle. Tests carried out in May 2024 showed a reduction of almost 68% in misunderstandings, which translates into a reduction in "I didn't understand your question" responses. In addition, voice recognition usage increased by 70%, demonstrating the increased fluidity and interactivity of this new system.
Drivers can activate ChatGPT in three different ways: by saying the wake word "HELLO Citroën", by pressing the voice recognition button on the steering wheel or by using the microphone widget on the central display. This system not only allows you to carry out simple tasks such as adjusting the temperature or navigating to a destination, but also to have real conversations on a wide range of topics. From historical information to tourist tips and recipes, ChatGPT is an intelligent and responsive travel companion.
An ideal travel companion for the whole family
The integration of ChatGPT in Citroën vehicles goes beyond simple voice assistance to become a true travel companion, particularly suitable for families. This AI system offers several functions that improve the driving experience and comfort on board. On long journeys, ChatGPT turns time spent in the car into a learning and entertainment experience with educational quizzes and games for all ages. For example, a simple "Hello Citroën, can you tell me who Leonardo da Vinci was?" can open up an enriching discussion about history and culture.
On a daily basis, ChatGPT makes life easier for parents by helping them organise their tasks and providing practical information in real time. Whether it's finding the nearest playground, organising a shopping list or choosing a family restaurant along the way, Citroën's digital assistant is a valuable advisor. It can also calm the atmosphere in the car by suggesting relaxing playlists, telling children's stories or guiding you to family-friendly rest areas, making every journey a pleasant and relaxing experience. Parents can use Chat GPT to ask questions such as "Hello Citroën, what can you do with children in Chartres?" or even "Hello Citroën, can you give me 2 meal ideas for 10-year-old children?
For Citroën customers who order a vehicle after 3 July 2023, ChatGPT is included in the Connect PLUS package at no extra cost for the first year. Subscriptions can then be renewed for €9.90/month. Those whose free trial is still active will benefit from this new feature until the end of their trial period. For vehicles ordered before this date, ChatGPT will be available on demand for €1.5 per month or €15 per year.
In conclusion, this initiative perfectly illustrates Citroën's commitment to integrating cutting-edge technologies to improve the driving experience and offer unparalleled on-board comfort. By clearly differentiating itself from its competitors, Citroën is once again demonstrating that innovation is at the heart of its DNA, allowing the brand to remain at the forefront of technology and meet the expectations of its most demanding customers.
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