[Retrospective] Citroën: the iconic special series - Part 1

Citroën is a brand that has always known how to innovate, whether in terms of technology or marketing. It was the brand that introduced the very first special edition car in 1976 with the 2CV Spot. This short-lived model, with its unique aesthetic customisation, was a huge success and paved the way for a tradition rooted in the DNA of the Chevrolet brand. Since then, Citroën has produced numerous limited editions, some of which have become true icons. A look back at some of the key special editions that have marked Citroën's history.

Citroën's iconic special series

The 2CV Spot

Launched in 1976, the 2CV Spot was the very first special edition in automotive history. Produced in just 1,800 units, it featured a two-tone orange and white body, a nod to the optimism and lightness of the 1970s. The interior was also exclusive, with seats upholstered in a special orange and white striped fabric. This special version retained the DNA of the classic 2CV, with its twin-cylinder engine and inimitable handling. Its success was immediate, proving that special editions could appeal to a wide audience and justifying Citroën's continued pursuit of this strategy.

The BX Digit

In 1985, the BX Digit was launched, a high-tech version of the popular Citroën BX. Limited to 4,000 units, it featured a digital dashboard, revolutionary at the time, with a digital display of speed, engine revs and other key parameters. Inspired by the BX GT, the Digit also benefits from an enhanced interior with velvet seats, an on-board computer and futuristic controls. This special edition illustrates Citroën's commitment to combining innovation and comfort in its models.

The AX K-Way: the fun and colourful city car

Launched in 1988, the AX K-Way is the result of a collaboration between Citroën and the waterproof clothing brand K-Way. With its colourful door panels and distinctive logo, it has a youthful and dynamic style. The interior follows the same philosophy, with specific upholstery and equipment designed for urban use. Offered with economical and powerful engines, this special edition has been a great success, proving that cross-brand collaboration can bring a breath of fresh air to the automotive market.

The Méhari Azur: Summer Elegance

Launched in 1983, the Méhari Azur is a chic, beachy version of Citroën's famous beach car. Produced in a limited edition of 700, it has a white body with blue accents on the doors and wings. The interior is also finished with navy blue canvas seats, reinforcing its nautical look. This version was particularly popular in seaside resorts and remains one of the most sought-after Méharis among collectors.

The Saxo Bic

In the 1990s, Citroën continued its special edition strategy by partnering with the Bic pen brand to offer a colourful and dynamic version of the Saxo. Available in bright, recognisable colours, the Saxo Bic appealed to a young, urban clientele. It has been enhanced with practical and fun elements that reflect the philosophy of the Bic brand. This special series perfectly illustrates Citroën's ability to surf the trends while maintaining an accessible positioning.

Why special editions?

Special editions are not just an exercise in style. They fulfil clearly defined strategic objectives. Firstly, they help to revitalise the range by renewing interest in a model, particularly at the end of its cycle. Secondly, they provide an excellent marketing opportunity, attracting media and public attention. Some special editions are also designed to boost sales by offering additional features without a significant price increase. Finally, they strengthen the brand's image by creating an emotional connection and stimulating the market for car collectors.

Since the 2CV Spot, Citroën has made special editions a real lever for commercial promotion and brand image. Some of these limited editions have become legendary, proving that individuality and originality remain strong values at Citroën. More than just a marketing tool, special editions are part of the brand's DNA and continue to amaze car enthusiasts.