Citroën: Turkey becomes its second-largest market in August.

Today, I am taking you to Turkey, a market that has rapidly become strategically vital for Citroën. The French brand is demonstrating vibrant health and lofty ambitions there, with a clear and stated goal: to exceed the milestone of 70,000 vehicles sold for the full year of 2025. While this target may seem audacious, the latest sales results provide immense confidence to the local teams. Indeed, August 2025 was an exceptional month, propelling Turkey to the rank of Citroën's second most important market in the world, just behind the brand's home market of France. This is a spectacular performance that warrants a closer look to understand its driving forces.

Results that place Turkey at the top of Citroën's global stage

The figures speak for themselves, illustrating an impressive momentum. By the end of August, Citroën Turkey had already registered 40,395 vehicles, capturing a significant market share of 5.0%. This remarkable performance positions the country as the brand's third-largest global market for the first eight months of the year. Bora Duran, Citroën's Brand Director in Turkey, does not hide his satisfaction: "Our August results place us third among Citroën's most dynamic markets over the first eight months. To date, only France and Italy are ahead of us." He adds a crucial detail that highlights the August achievement: "we achieved Citroën's second-best sales figure after France in August. This result means that 9% of Citroën's global sales are made in Turkey."

This growth is not a matter of chance but the result of a well-executed strategy. One of the pillars of this success is undoubtedly the electrification of the lineup. In a Turkish market undergoing a significant transition, Citroën stands out as a pioneer and a leader. Electric vehicles accounted for no less than 21.6% of the brand's total passenger car sales since the beginning of the year. In other words, more than one in five Citroën cars sold in Turkey is fully electric. The successful launch of the new ë-C3 and ë-C3 Aircross in May has been a major contributor to this excellent dynamic. Simultaneously, the brand maintains a very strong position in the Light Commercial Vehicles (LCV) segment, which serves as a crucial commercial backbone. LCVs represent 35% of all Citroën vehicles sold in Turkey, demonstrating the trust that professionals place in the robustness and reliability of models like the Berlingo, Jumpy, and Jumper.

The Citroën C4 X: the cornerstone of Turkish success

While the overall performance is impressive, it is largely driven by the phenomenal success of one particular model: the C4 X. This sedan with a bold design, blending fastback and SUV cues, has clearly found the perfect formula to win over Turkish drivers. The numbers are striking: the C4 X alone accounts for 53% of Citroën's passenger car sales in the country. To put it more simply, more than one out of every two Citroën passenger cars sold in Turkey is a C4 X. This is a massive public endorsement that has proven to be long-lasting.

This is not just a launch success, but a deep-seated trend that has firmly taken hold. The C4 X has established itself as a benchmark in its segment and is a regular feature in the top 10 best-selling cars in the country, across all brands. Its success is built on a combination of assets that resonate particularly well with local expectations: a distinctive style, generous interior space, a large trunk, and, of course, Citroën's iconic comfort, thanks to the Progressive Hydraulic Cushions suspension and Advanced Comfort seats. As Bora Duran points out, "the momentum we have gained with our electric models is also supported by the success of our major players in the conventional car segment." The C4 X is unquestionably that major player, the engine pulling the entire passenger car range toward the top.

In conclusion, Citroën's ambition for the Turkish market is as high as its recent achievements. The figures recorded at the end of August are not just encouraging; they validate a product and commercial strategy that is particularly effective. With a successful renewed range, a remarkably effective electric offensive, solid performance in the LCV market, and above all, the massive and sustained success of the C4 X, the brand has all the necessary assets to reach its goal of over 70,000 sales in 2025. Turkey is no longer just a promising market for Citroën; it is now one of the pillars of its global growth.