In June, Citroën made a significant breakthrough on the Spanish market with 7,359 registrations and a market share of 6.1%, placing it among the top five brands in the country. This remarkable performance represents growth of 11% (VP+UV) compared to the same month last year, outperforming the overall market growth of 3%. Among the models that contributed to this success, the Citroën C3 stands out as one of the top five bestsellers of the month with 2,056 registrations. The Citroën C4 is also the best-selling model in the C-segment saloon category, with 6,458 registrations in the first six months.
Citroën's success in Spain is not limited to cars. The brand is the leader in the market for electric commercial vehicles, with a market share of 16.9%. This dominance is reinforced by Citroën's complete and adapted range, which perfectly meets the needs of fleets, companies and professionals. The Citroën Berlingo, manufactured in Vigo, was the second most registered commercial vehicle in the first half of the year, with 5,918 units sold in its thermal and electric versions.
A stronger presence in Spain: A strategic market for Citroën
Spain is a key market for Citroën, where the brand has several plants, notably in Vigo and Madrid, contributing to the production of flagship models such as the C4 and Berlingo. The brand continues to strengthen its position in the country thanks to an effective strategy and models adapted to the needs of Spanish consumers. In terms of cumulative figures for the first half of 2024, Citroën reached 35,654 registrations, corresponding to 5.7% of the Spanish passenger car and commercial vehicle market, approaching the top 5 best-selling brands.
Citroën's performance in Spain is also remarkable in the 100% electric segment. The Citroën ë-C4 is among the top 10 best-selling electric cars this year, reflecting the brand's commitment to sustainable mobility. The rise of Citroën's electric vehicles is supported by a competitive pricing strategy and a range of innovative models that meet consumer expectations in terms of performance and durability.
In conclusion, Citroën continues to consolidate its positions and gain ground on the Spanish market, demonstrating once again its ability to innovate and respond to the diverse needs of consumers. The brand, which is celebrating its successes in such an important market, is confirming its leadership in the electric utility vehicle sector and strengthening its presence in the passenger car segment. The results achieved in June and in the first half of 2024 demonstrate the effectiveness of Citroën's strategy and its commitment to innovation and customer satisfaction.
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