The Citroën C4, one of the first compact saloons on the market, has seen the number of competitors increase considerably since its launch. Moreover, and despite the increase in batteries, Citroën is making an effort at the beginning of the year with a significant drop in rents, which should allow the electric C4 and C4 X to return to the battle.
Based on the CMP platform, the Citroën C4 and C4 X take advantage of their excellent aerodynamics to make the most of their 50 kWh battery and offer a range of 360 km, a sign of remarkable efficiency. However, new competitors have appeared on the market, including the Renault Mégane E-Tech, which has a more efficient motor-battery unit and promises greater autonomy.
More recently, new competitors, notably the Chinese with the MG4, have arrived on the market with canon prices, at the very time when European manufacturers, including Citroën, have had to raise their prices in response to soaring battery prices. However, the vast majority of electric vehicle purchases are made via LOA offers (Rental with Option to Purchase), which changes the situation as the very affordable prices offered by some are not found in LOA.
Citroën C4 and C4 X more accessible than its competitors
In the face of this increased competition, Citroën is responding by launching more attractive LOA offers to clearly differentiate the Citroën C4 from a number of its rivals. Thus, the ë-C4 is now available from €289 per month while the ë-C4 X starts at €359, the latter two see their entry price drop by €20/month, a drop that brings to €40/month on the higher finishes, the two models also benefit from a free wall charging station.
With these price reductions, the Citroën C4 and C4 X are clearly positioned against their competitors and offer more affordable prices, especially against the Renault Mégane. For example, the Citroën C4 is up to €73/month* cheaper than the Renault electric saloon on the so-called "from" offers, a difference that rises to €103/month** on the medium and top versions, where the advantage is also with the C4.
The C4 also has this advantage over the new MG 4, which seems to have hit the media bull's eye with these canon prices. However, MG's LOA offer starts at €249/month for the MG4 while the C4 is available from €289/month and has a heat pump, equipment that the MG4 only offers on the highest level of finish, necessarily much more expensive in LOA. The MG4 has a range of 350 km for the access version, slightly less than that of the C4, which retains for it a clear advantage in terms of habitability and comfort, important elements for compact sedans supposed to meet family needs.
To sum up, Citroën is strengthening the C4's competitiveness against these new competitors with these price reductions on LOA offers. The compact chevron sedan is thus much more accessible than a Mégane and relatively in the race with an MG4, although the C4 is more livable, more comfortable and has a heat pump as standard than its competitors. not. This more aggressive offer should allow the C4 to catch up with its rivals before the imminent arrival of technical improvements that should considerably improve its efficiency.
* Citroën ëC4 Live vs Renault Mégane e-tech balance 40kW:
Price: C4: €289/month compared to €362/month (heat pump included) for identical duration, mileage and contribution)
** Citroën C4 Shine vs Renault Mégane e-tech techno 60Kw:
C4 available from €389/month compared to €492/month for the Renault Mégane (heat pump included) for identical duration, mileage and contribution.