Citroën and Bastille Day: a vibrant tribute to France in motion

Citroën, an iconic brand born in the heart of Paris, has left its mark on history not only through its automotive innovations but also by illuminating the Eiffel Tower for a decade, thereby sealing its profound attachment to French identity. As Bastille Day approaches, a symbol of France's spirit and audacity, Citroën joins this celebration with the launch of a new, remarkably beautiful commercial that forges an unbreakable bond between the brand's heritage and the rich history of our nation. This film is a genuine declaration of love for France, its values, and its people, magnifying Citroën's constant presence within the French social and cultural fabric.

A new film for a national celebration

This unprecedented commercial, a vibrant tribute to France and those who shape it daily, will be unveiled in France on July 12th. It is part of the Bastille Day celebrations, aiming to retrace the unique and enduring relationship that has united the brand with the French people for over a century. You will be able to discover it on national television channels and digital platforms, thus marking the media landscape during this festive period. To accompany this patriotic initiative, Citroën embraces a Bleu-Blanc-Rouge theme by offering an exclusive commercial deal: complimentary paintwork on a selection of models – blue on C3, white on C3 Aircross, and red on C4 – for any in-stock vehicle purchase. This offer is exclusively for private customers, valid between July 1st and August 31st, 2025. This operation strengthens the message of a deep national attachment while providing an attractive opportunity for prospective Citroën vehicle owners.

Citroën, partner in French revolutions

The film, a true ode to France, its audacity, its people, and its ability to push boundaries, is a powerful cinematic work. It skillfully alternates archival footage with significant moments from collective history, immersing us in the core events that have shaped French identity. From the French Revolution to more contemporary demonstrations, including national celebrations, the film highlights the central role of the "street," a symbol of revolutions, struggles, and social progress. We see scenes of crowds waving French flags, graffiti proclaiming "LA RÉVOLUTION COMMENCE DANS LA RUE" (The Revolution Begins in the Street) next to a Citroën van, and snapshots of daily life that anchor Citroën in the lived experiences of the French.

The bond the film weaves between the brand and the French people is profound and multidimensional. Citroën reaffirms its place as an engaged actor in French society, having accompanied the French through all their journeys, struggles, gatherings, and life moments since its beginnings. Citroën's presence is omnipresent, spanning eras, from rural areas to cities, on holiday roads, alongside families, artisans, and adventurers. From iconic models like the 2CV, C15, Berlingo, or CX, to the most recent electric vehicles such as Ami, ë-C3, and ë-C3 Aircross, every vehicle from the brand carries a piece of history and a promise of freedom. The film thus magnifies the brand as a popular entity, close to people's lives, always in motion and continuously innovative. Citroën's story is also one of French innovation and vehicles designed and developed in France, a savoir-faire still demonstrated today by soft micromobility solutions like Ami, affordable electric mobility with ë-C3, or the New C5 Aircross, an electrified SUV produced in France. This campaign powerfully reminds us that Citroën is far more than just a manufacturer; it is a deeply French brand, popular in the noble sense of the term, rooted in collective memory, and resolutely focused on the future. Citroën is France moving forward, daring to innovate. It represents the freedom to drive, to love, to dream. Citroën is France in motion.

This beautiful and emotionally resonant commercial, filled with pride, magnificently showcases Citroën's unwavering attachment to France. This is not an isolated act, but a gesture that is part of a renewal not only in terms of products, with successful launches that have revitalized the range, but also on the advertising front. Following the acclaimed campaigns for the C3, C4, and C3 Aircross, this new commercial confirms an audacious and relevant communication strategy. It eloquently demonstrates that Citroën is truly back, asserting its unique position in the French and international automotive landscape, ready to write new chapters of its history in close connection with those who bring it to life.