Citroën continues to market the new C3 in the different countries of South America with the launch of the new small sedan in Colombia, where it will allow the brand to continue the growth that began in 2016 and which has allowed it to live a true renaissance in Colombia.
In fact, Citroën has experienced a real resurgence in Colombia, where in 7 years the brand has gone from being almost abandoned to a position in the top 15 in terms of sales, with the ambition of entering the top 10 in the coming years, thanks in particular to the new C3 and the vehicles of the C-Cubed programme that will follow, including the recently launched new C3 Aircross.
Launched in Brazil in September 2022, the new C3 therefore took a long time to arrive in Colombia, where the launch was scheduled for the first quarter. Manufactured in Brazil, the C3 has the same characteristics as the versions offered in Latin America, but is only available with a 1.6-litre petrol engine that produces 115 bhp at 6,050 rpm, an engine that can be combined with a 5-speed manual or 6-speed automatic gearbox and a single paint finish.
Prices for the C3 in Colombia are as follows
C3 5-speed manual: 76,990,000 pesos or €15,350
C3 6-speed automatic: 88,990,000 pesos or €17,750
This makes the C3 the cheapest Citroën in Colombia, with a selling price almost 2,000 Euros lower than the C4 Cactus, which should allow the brand to continue to increase its sales. Since the beginning of the year, Citroën sales have risen by 32.6% to 586 units in a market that has fallen by 22.9% to 53,760 units, giving the Chevrolet brand a market share of 1.09% and a position of 15th in the brand ranking and first in Stellantis.