For several months now, Citroën has been developing its online sales with the aim of achieving a large number of sales through this channel in addition to its traditional sales network. The brand has just been rewarded in Germany for its online sales site, which received a high score.
Citroën was among the winners of the Triple A Awards presented by the German magazine Automobilwoche in Munich. In the "Online Sales" category, the brand with the double chevron impressed with its top performance, scoring 90.1 points out of a possible 100 against all the other competitors tested.
Roman Franke, Citroën Germany's new Marketing Director, said: "E-commerce is becoming an increasingly important sales channel. We are delighted that our online presence was able to convince the testers with its intuitive handling and ease of use. This award encourages us to continue developing our Citroën Financing Store to offer our customers an even wider range of products".
This is the 17th time that the magazine Automobilwoche has presented the Triple A Award to Germany's top car dealers and the second time that it has honoured the best online salespeople. In addition to advice and sales performance, online sales performance is also assessed and rewarded. The ranking is divided into volume and premium brands as well as online purchases. The representative study is carried out on behalf of Automobilwoche by the independent market research company Dr. Freitaeger AG.
Citroën is increasingly turning to omnichannel sales and online sales are expected to develop strongly in the future, with the aim of reaching 30% of sales in the medium term. The experiments carried out in India, where the brand has invested heavily in digital technology to complement a limited network, will enable it to complement the stores set up in Europe, which we can see are already among the best.