Citroën continues to demonstrate its commitment to sustainable mobility with its latest project, "Citroën Drive Ischia Electric", an initiative aimed at the smooth electrification of the small volcanic island of Ischia in Italy. With a fleet of Citroën Ami - 100% ëlectric and Citroën Ë-C4, placed at the disposal of the Municipality, Citroën aims to facilitate the adoption of electric vehicles not only by the public authorities, but also by the local population and the many tourists who flock every year to this island, renowned for its spectacular marine and terrestrial landscapes.
This initiative is part of a series of similar projects that Citroën has recently carried out on other Italian islands such as La Maddalena, Ponza and Carloforte, demonstrating a coherent and progressive approach to the electrification of island territories.
Known for its natural beauty and its commitment to environmental protection, Ischia sees this project as a valuable opportunity to improve the quality of life of its residents and visitors, while respecting and protecting its rich natural heritage. The initiative allows local institutions to use vehicles adapted to their daily needs, ensuring silent and CO2-free travel throughout the island. In addition to the fleet made available, Citroën is offering exclusive offers for the purchase of electrified vehicles, making this energy transition more accessible and advantageous for the inhabitants of Ischia. This progressive electrification offers clear benefits to residents, who can take advantage of attractive discounts and easier access to sustainable mobility technologies.
A shared commitment to sustainable mobility
The Mayor of Ischia, Vincenzo Ferrandino, expressed his pride in being part of this green initiative and underlined the municipality's commitment to protecting the environment. "I would like to thank Citroën for offering us this important opportunity to collaborate in the field of sustainability," he said. The vehicles provided will be used by key departments of the administration, such as the Civil Protection and the Municipal Police, demonstrating a concrete and daily use of this new mobility. For his part, Giovanni Falcone, General Manager of Citroën Italia, stressed the importance of this project for the brand's future vision: "We strongly believe in this project because it perfectly reflects our vision of an increasingly sustainable and responsible mobility of the future".
Ciro Veneruso, CEO of the Autouno Group, also expressed his enthusiasm for the project, stating that this initiative is an important step towards building a more environmentally friendly future. He stressed the importance of this public-private collaboration, which not only promotes sustainable mobility, but also serves as an example for other companies and communities. The Autouno Group, already at the forefront of promoting electric mobility with its numerous charging stations, is fully committed to supporting and continuing this type of project.
The new ë-C3: a symbol of innovation and accessibility
In parallel with local initiatives such as the one in Ischia, Citroën continues to promote sustainable development through its product plan, of which the new ë-C3 is the flagship. With more than 2,000 orders recorded in Italy in the first half of 2024, the ë-C3 embodies innovation and accessibility. Thanks to the "Citroën Social Electric" formula, it is possible to drive this revolutionary electric car for just 49 euros per month. This approach not only promotes the wider use of electric vehicles, but also proves that innovation can go hand in hand with accessibility and respect for the environment.
In conclusion, the Ischia initiative is perfectly in line with Citroën's desire for electrification, which seems to resonate well with Italians. With ambitious projects and vehicles such as the new C3, Citroën combines electrification, comfort and affordable prices, proving that the transition to sustainable mobility is within everyone's reach. With these initiatives, Citroën reaffirms its desire to democratise electric mobility while respecting local specificities, taking a further step towards a greener and more responsible future.
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