Citroën is about to mark a new milestone with the imminent arrival of the all-new C3 Aircross. This eagerly awaited model reinforces the brand's strategy of expanding its SUV range alongside the new Citroën C3. To promote this vehicle, Citroën has chosen an exceptional setting: the varied and enchanting landscapes of Tenerife. The official commercial, filmed on this Canary Island, announces the imminent arrival of this urban SUV on the roads and confirms the importance of this launch for the brand.
A strategic launch for Citroën
The launch of the new C3 Aircross is part of Citroën's ongoing renewal. After unveiling the new C3, the brand is now relying on the C3 Aircross to strengthen its presence in the B segment. Combining comfort, modernity and robustness, this model perfectly embodies Citroën's DNA with its bold design, remarkable comfort and aggressive pricing.
The importance of this launch is crucial for Citroën as competition in the SUV market continues to grow. The brand is therefore relying on an effective communication campaign to promote this model and attract the attention of the general public. The choice of Tenerife as the location for the commercial reflects Citroën's desire to offer a modern and natural image of the C3 Aircross.
A commercial filmed in Tenerife
It was in Tenerife, an island renowned for its varied and unique landscapes, that Citroën chose to shoot the commercial for its new C3 Aircross. This choice is not insignificant, as Tenerife has already served as a backdrop for many film productions thanks to its varied landscapes: beaches, deserts, jungles and mountains, all in a compact and accessible environment.
The production of this spot was entrusted to director James F. Cotton, with Denis Guth as cinematographer. The production, handled by Solworks, took place under the aegis of Alvaro Iglesias, founder of this local company. In a press release, Iglesias explained the importance of the location chosen for the filming: "From the outset, our role was to help the Citroën brand and the French production company Continental Productions choose the perfect island to realise this vision".
In addition to the geographical advantages, Iglesias also highlighted the tax benefits offered by the island: "The main reason is the tax exemptions. If you stay here, you can get 54% off on different types of taxes. The local government and the Tenerife Film Commission are working to attract investment.
This strategic choice enabled Citroën to shoot in ideal conditions and to benefit from reduced costs. The logistical organisation involved more than 50 people from France, demonstrating the scale of the project.
I suggest you rediscover this trailer of the commercial below:
Tenerife is becoming increasingly popular with the international film industry. In addition to tax incentives, the island has a well-developed infrastructure, with a large number of hotels and two airports offering easy access. As Iglesias points out, "thanks to the growing number of professionals and equipment rental companies, Tenerife is increasing its capacity to host large audiovisual productions".
The shooting of the new C3 Aircross commercial is not only a promotion for Citroën, but also for Tenerife, which continues to attract tourists and film-makers from all over the world.
The launch of the new C3 Aircross is a key moment for Citroën and the advertising campaign, filmed on Tenerife, reflects the strategic importance of this model for the brand. With this compact SUV, Citroën intends to position itself as a key player on the market, while offering its customers a modern, functional vehicle that is true to its innovative spirit.
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