With the Citroën4ALL plan, the chevron brand aims to develop its sales internationally, particularly in Latin America, by offering a range of three vehicles, all designed and manufactured locally, based on the same platform and sold at affordable prices. With the new C3, C3 Aircross and Basalt, the brand has a rich B-segment offer, which has resulted in the gradual withdrawal of the C4 Cactus.
A success for Citroën
The Citroën C4 Cactus, presented in its restyled and enriched version compared to the European version, has been a great success in Latin America and particularly in Argentina, where it has twice been the best-selling SUV in the country. With a different style, the C4 Cactus was considered an almost sporty SUV thanks to its engine developing up to 173 hp, which allowed it to offer remarkable performance thanks to its light weight.
A few months ago, Citroën updated the C4 Cactus with some external aesthetic modifications and, above all, the appearance of a 10-inch central screen from the C3, which allowed the C4 Cactus to gain in connectivity. However, the internal competition between the new C3 Aircross and Basalt is too strong for the C4 Cactus, especially as they are sold much cheaper, and sounds the death knell for its commercial career, which ends after almost 10 years on the market.
A career that is coming to an end
The Citroën C4 Cactus, built at the Porto Real plant where the C3, C3 Aircross and Basalt are also produced, was for a long time the only representative of the Citroën range in Latin America after the withdrawal of the C4 Lounge and the first generation of the Aircross, based on the C3 Picasso. Now that the Brazilian plant is producing a complete range of vehicles based on the STLA Smart platform, the C4 Cactus is on its way out, as the recent restyling has not allowed it to recover its sales.
Citroën has therefore decided to end production of the C4 Cactus, which is gradually disappearing from the brand's dealerships in Brazil, with only a few units still available. Although the C4 Cactus will be discontinued in Brazil, it will continue its career in Argentina, where the brand will sell off the remaining stock in the coming months, but one thing is certain: the small Citroën SUV will disappear from Latin America for good in 2025.
Arriving in Latin America as Citroën's affordable model, the C4 Cactus had become the most expensive model in the range as the brand repositioned itself, although it was neither the largest nor the most spacious. A witness between two price positions of Citroën, the C4 Cactus can congratulate itself on having had a great career and ploughing a furrow that the brand's new models will have to increase to make the brand stronger, especially in Brazil. Of course, the C4 Cactus will remain a true Citroën, different, bold and comfortable. If it was misunderstood, sold poorly in Europe and left without a successor, we find some of its genes in the brand's latest productions.
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