Since its creation, Citroën has been known for its bold and innovative communication campaigns, initiated by its founder André Citroën. From legendary expeditions such as the Croisière Noire and the Croisière Jaune to the spectacular illumination of the Eiffel Tower, the chevron brand has always made an impression. Today, Citroën is continuing this tradition by launching a surprising initiative that recalls the great moments of its history.
Citroën finances speed bumps in Issoire: special attention to residents' safety
In February 2025, Citroën financed the installation of two concrete speed bumps on the Rue de Bizaleix, located in a residential area of Issoire, Puy-de-Dôme. This long straight stretch of road encouraged speeding and raised concerns about the safety of local residents. Fanny, a childminder who lives in the area, confirms that residents have long been calling for measures to slow down traffic.
The mayor of Issoire, Bertrand Barraud, highlights several advantages of the new speed bumps. Unlike plastic or rubber bumps, these concrete bumps are much quieter, improving the comfort of local residents. In addition, their design allows motorcycles and bicycles to pass over them without difficulty. Another notable advantage is that Citroën fully finances these infrastructures, thus reducing the burden on the local authority's budget. The total cost of the installation, estimated at around 10,000 euros, has been fully covered by the brand.
This initiative is part of Citroën's desire to promote human values and get closer to citizens. By funding infrastructure that improves road safety, the brand demonstrates its commitment to the well-being of local communities. The Citroën logo on the speed bumps remains discreet, reflecting a subtle advertising approach that respects the public space.
A return to the roots: Citroën and road signs
This initiative is reminiscent of the actions carried out by Citroën since its creation in 1919. At that time, road signs were still in their infancy in France. André Citroën, a visionary, seized the opportunity to increase the visibility of his brand while providing a service to motorists. He covered the country with road signs and mileage markers bearing the Citroën name to help drivers find their way.
This strategy allowed Citroën to distinguish itself by associating its name with essential infrastructure for road users. By financing the speed humps in Issoire, the brand is renewing this tradition of useful innovation, strengthening its presence in the daily lives of citizens and improving their safety.
Citroën is once again demonstrating its ability to innovate in terms of communication and social commitment. By financing speed bumps in Issoire, the brand is perpetuating the legacy of André Citroën by offering original solutions to increase its visibility while remaining true to its core values. This initiative illustrates Citroën's desire to be a brand that is close to the people, popular and accessible to all, while actively contributing to the well-being of local communities.