Citroën is in the midst of an intense phase in India, where after the launch of the C3 Aircross automatic and the announcement of enhanced safety features, the brand has just unveiled a brand new colour for the C3, replacing the old Zesty Orange that has been present since launch.
Almost a year and a half after its launch, the Citroën C3 is now available in a new deep blue colour called Cosmo Blue, which comes directly from the C3 Aircross, the brand's attempt to be consistent in terms of body colour. This new Cosmo Blue colour replaces Zesty Orange and brings a refreshing update with an added touch of sophistication that takes the C3 into a new era.
This new body colour for the C3 also enhances the personalisation possibilities of the brand's small sedan, which now offers a choice of four single-tone colours and seven two-tone colours with a roof colour different from the body colour. In particular, the new Cosmo Blue colour can also be combined with the Vibe Pack, which offers a white roof and white door mirrors to give the C3 a more dynamic look.
In India, Citroën has apparently decided to maintain a constant rhythm of new products in its range in order to maintain a dynamic awareness of the Indian consumer's interest in novelty, a change of thinking compared to previous months when the brand launched cars and then paused between each launch. This change in thinking should allow the brand to gain visibility in the media and therefore with the public, which we hope will benefit sales in the coming months.