Citroën Experience Roadshow 2025: discover the electric range in the Czech Republic

For several years, Citroën has successfully organized the Citroën Experience Roadshow in the Czech Republic. This traveling event allows the brand to highlight its models, particularly its 100% electric range, through a tour across the country. The main objective is to maximize the visibility of its offerings to a broad audience of potential customers.

2025 itinerary and test drive models

The 2025 edition of the Citroën Experience Roadshow promises to be engaging. A fleet of four current models, spearheaded by the all-new C3 Aircross, will visit twelve locations across the Czech Republic. The roadshow will kick off on May 27th at the OLYMPIA shopping center in Pilsen and will culminate on Friday, June 13th, at the OLYMPIA shopping center in Mladá Boleslav. Visitors will have the opportunity to test drive a representative selection of Citroën's current technology, including gasoline, hybrid, and fully electric powertrains. Among the models available for test drives are the New Citroën C3 Turbo 100 hp MANUAL, the New Citroën ë-C3 Aircross ELECTRIC 113 hp AUTOMATIC (44kWh battery), the New Citroën C3 Aircross Turbo 100 hp MANUAL, and the New Citroën C4 HYBRID 145 hp AUTOMATIC.

The C3 Aircross, star of the roadshow

The true highlight of this 2025 edition is undoubtedly the new Citroën C3 Aircross. This compact SUV, which stands out as the most affordable and comfortable seven-seater in its category, is making a notable entry into the Czech market. The Citroën Experience Roadshow provides an ideal platform for customers to discover this new model firsthand. They will be able to appreciate the comfort it offers, thanks to the Citroën Advanced Comfort® suspension and the comfortable and functional C-Zen Lounge interior layout. The presence of the C3 Aircross at the heart of this electrified event underscores Citroën's ambition to democratize access to modern and well-equipped vehicles.

At each stop of the Roadshow, the test center will welcome visitors from 10:00 AM to 6:00 PM in a covered and comfortable area, with refreshments available. Test drives led by a trained Citroën team will be offered, ensuring personalized support from registration to the test drive itself. Participants will have the chance to explore the latest technological innovations integrated into Citroën vehicles, ranging from active safety systems to connected services and intelligent features designed to optimize driving comfort. Furthermore, anyone who completes a test drive and fills out a registration form will automatically be entered into a competition to win attractive prizes, including a three-month loan of a Citroën C3 Aircross with a full tank of fuel. A special offer is also available for Roadshow participants: a Protect pack (floor mats and trunk liner) with a 45% discount for any new Citroën vehicle ordered within 30 days of the test drive. Interested individuals can already book their test drive online via the citroenexperience.cz website or directly on-site during the various stages.

With this Citroën Experience Roadshow, the brand reaffirms its commitment to the electrification of its range. The event highlights how Citroën intends to make electric mobility accessible to the widest audience through a carefully considered pricing strategy. By presenting a diverse range, including electric options alongside internal combustion and hybrid powertrains, Citroën demonstrates its commitment to supporting the energy transition while meeting the needs and budgets of everyone. This Roadshow is a further illustration of Citroën's philosophy: to offer modern, comfortable, and accessible vehicles for all.