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Citroën appoints new marketing director to strengthen its team in Germany


Roman Franke, Citroën's new marketing director in Germany, posing in front of the brand's logo

Following the departure of Nicolas Luttringer, who moved to France to take up the position of Marketing Director at Citroën, the Chevrolet brand announced his replacement by Roman Franke as Marketing Director for the German market. Roman Franke previously held the position of head of product marketing at Citroën in Germany since 2019. He joined the company in 2017.

Roman Franke's career

Roman Franke has an MBA (Master of Business Administration) from ESCE (Ecole Supérieure du Commerce Exterieur) in Paris and speaks fluent French in addition to his native German. He has been with the Citroën brand for six years. After internships at Audi in Australia and the French automotive distribution group Rousseau Automobile, Franke started his career as a consultant at Elite Consulting in Cologne in 2013. Since joining Citroën in 2017, he has held various positions in marketing and product management. Since 2019, Franke has been responsible for Citroën's product marketing in Germany. Today, at the age of 36, he succeeds Nicolas Luttringer as Marketing Director for Citroën Germany.


The challenges facing Roman Franke

As the new Marketing Director of Citroën Germany, Roman Franke will face many challenges. First of all, he will have to further strengthen the brand's presence in the highly competitive German market. Citroën will also have to adapt its marketing strategy to the specific needs and expectations of the German market.

Furthermore, with the emergence of new electric and connected modes of transport, Roman Franke will need to develop an innovative marketing strategy to ensure Citroën's success in this market. He will also have to ensure the proper management of marketing budgets, while guaranteeing an optimal return on investment for the brand.


In conclusion, the appointment of Roman Franke as the new Marketing Director for Citroën Germany is an important decision for the brand with the chevrons. Roman Franke will play a key role in the development of the brand in the German market, which is a crucial market for Citroën. The challenges ahead are many, but with his experience and expertise, Roman Franke is well placed to meet them and ensure Citroën's success in Germany.

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