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Citroën: an exceptional performance in January 2024 in France


The new Citroën C3 in black with a white roof

After a difficult 2023 on the French market, Citroën is beginning to reap the benefits of its new strategy, driven by the brand's new management. Thus, in the first month of the year, Citroën recorded a very good performance on French soil, which bodes well for a 2024 that can be described as a year of recovery.

The year 2024 is therefore starting under the best auspices for Citroën with a first month in which the brand's sales increased by 26% across the market (VP+LCV) with a total of 14,460 units sold and a market share of 9.6%, up 1.3 market share points compared to January 2023.


In the passenger car segment, Citroën's sales rose by 21% to 9,900 units, with the C3 and C3 Aircross performing particularly well. Sales of the small Citroën, despite being at the end of its career, rose 65% to 5,845 units, while sales of its brother, the C3 Aircross SUV, rose 49% to 2,076 units. The success of these models is due to the success of the offers that Citroën has been making for several months and about which I have been telling you regularly, but also to the good orders received during the open days, which I have also been telling you about.


But the brand's sales are also being driven by the C4, especially the electric version, which has seen a 100% increase in sales and a 7.6% share of the private segment, again as a result of the offers Citroën has made in recent months. Finally, although not included in sales, Ami also had a very good month in January with 835 units delivered and a 74.5% share of the electric quadricycle segment.


On the commercial vehicle side, Citroën recorded the strongest growth among the Stellantis brands with a 39% increase to 4,560 units sold, giving it a market share of 16.1%. The Berlingo stood out with growth of 76% to 1,756 units, while the Jumpy increased its sales by 15% to 1,091 units.


This gives Citroën an overall market share of 9.6%, very close to its target of 10% by 2024. This good performance allows Sébastien Caron, Managing Director of Citroën France, to declare: "Citroën posted exceptional results in January, with growth three times that of the market. The huge success of electric leasing and the enthusiastic reception of the new Citroën ë-C3, the first car to be both electric and affordable from 23,300 euros (excluding bonuses), are the result of our constant commitment, the dedication of our network and the growing trust of our customers".

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