In April, Citroën recorded almost 7,000 registrations in Italy, consolidating its market share at 4.5%, confirming a sustained growth trend for 2024, with each month since January showing an increase compared to the same period in 2023.
Italy, Citroën's second most important market after France, continued to play a key role. The cumulative market share for the first four months of the year was 4.5%, up 0.6 points on the same period last year, with sales reaching almost 30,000 units, up 24%.
In anticipation of the launch of its fourth generation, the Citroën C3 maintained its commercial success and popularity. In April, it was the third best-selling car in Italy and second in its segment, with a share of 12.5%, up some 2 points year-on-year. At the same time, the Citroën C3 achieved a remarkable performance on the commercial vehicle market, taking 53% of the segment and becoming the leader in this segment.
In segment D, the Citroën C5X is the leader for all engines combined with a segment share of 51%.
Breakthrough in electric vehicles
Citroën is also making significant progress in sales of electric cars to individuals, with a record market share of 4.5% in April, an increase of 3.75 points compared to April 2023. The Easy Citroën incentives play a decisive role in this success, anticipating the imminent launch of the new Citroën ë-C3 and the Citroën Social Electric, which aim to make electric mobility accessible and democratic.
The positive trend in electric vehicles continues with the e-C4 and e-C4i showing an increase of 26.6% compared to last year.
Citroën AMI confirmed its position as leader in electric quadricycles with a segment share of 38% and maintained its dominant position in all engine types with a share of 26%.
In summary, Citroën recorded a significant increase in its market share in Italy in April, exceeding 4.3% for the third consecutive month, demonstrating the robustness and consistency of its performance throughout the country.
Citroën's success story continues in Italy, particularly with the C3, while its commitment to sustainable electric mobility strengthens its position in this market. Easy Citroën incentives play a key role in this transition towards greener mobility, offering Italian consumers attractive and sustainable solutions. The imminent arrival of the new C3 should allow the brand to take a new step forward, particularly in the electric car segment, thanks to its very competitive prices.