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Citroën honours its bestsellers in the UK


Citroën organised a major event on 11th May to thank and congratulate its dealer network and the people who work there in the UK for their achievements at the annual CUBE Awards. The event took place on Thursday 11 May at the Horwood House Hotel in Buckinghamshire and was hosted by comedian Suzi Ruffell.

This year's awards recognise the best retailers in many categories, as well as the best business managers and the retailers who have improved their performance the most over the past 12 months. The evening concluded with the nomination of Citroën's Global Retailer of the Year for 2022.

As part of the CUBE (Citroën United By Excellence) programme, retailers are grouped into 'teams' based on their size, allowing those with similar opportunities to compete against other retailers across the country.

The Citroën UK 'Overall Retailer of the Year' award went to Howards Citroën in Taunton, thanks to its continued strong performance throughout the year. Yeomans Exeter and Howards Weston-super-Mare came second and third respectively.

Greg Taylor, managing director of Citroën UK, said: "2022 has been another challenging year for manufacturers, but our dealer network has continued to provide exceptional service to our customers and has shown great dynamism and resilience. It is this outstanding Citroën spirit that we recognise with these awards. Congratulations to Howards Citroën in Taunton on a great year and to all our fantastic dealers".

The awards recognise top retailers in a number of 'leagues', including a New Retailer League, Small Retailer League, Medium Retailer League and Large Retailer League - with winners named in each category.

The event also recognised top performers in Aftersales and CSI, as well as 'Best Retail Sales Manager' - with Chorley Group Bolton's Mark Haworth taking the top award.

The winners of each category are listed below:

  • New Retailer of the Year - Drive Stockton on Tees

  • Best Retailer CSI - Chorley Group Blackpool

  • Best Aftermarket CSI - Elim Citroën

  • LEV Retail Pricing - Stellantis & You Sale

  • Most Improved Retailer - Hawkins Motors Truro

  • Small Retailer League - Prestatyn Drivers

  • Medium Retailer League - Howards Weston Super Mare

  • Large Retailer League - Howards Taunton

  • Best Retail Sales Manager - Mark Haworth, Chorley Group Bolton

  • Global Retailer of the Year - Howards Taunton


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