In 2022, Citroën signed a new partnership with the Gardaland theme park in Italy, sponsoring the Flying Island attraction and presenting its AMI mobility object to the public. For 2023, Citroën is renewing its partnership by going a little further after the success of 2022.
Since 1 April, Citroën has been the official sponsor of Escape from Atlantis, the new aquatic attraction at Gardaland, which revives the charm of the myth of the island that mysteriously disappeared aboard great ships. Perfect for groups of friends and families, it is the most spectacular attraction in the park with the corsairs and records 2 million visits per season.
Thanks to the partnership with Citroën, Escape from Atlantis has been given a new look: 40 panels have been installed in the entrance and exit areas to highlight the main characteristics and relative advantages of all the electrified products in the Citroën range, from the AMI to the C5 X plug-in hybrid, using a cheerful, colourful graphic language that is perfectly in tune with the world of the famous attraction. The panels will enable the public waiting to enter the attraction to read numerous electric tips and discover the advantages of sustainable driving. And once on board the Citroën-coloured boats, families and young people will defy the wrath of Neptune and set off in search of the lost civilisation of Atlantis.
In addition, Citroën is present in the park with two electrified models in its range, each perfectly suited to the mobility needs of families: the friendly Citroën AMI and the new electric Citroën Ë-C4 X. Presented on two colourful platforms, both cars feature graphics inspired by the fun attraction, in which Prezzemolo, the park's mascot, is depicted as Neptune, the protagonist of the fun attraction. Next to the Citroën AMI, visitors can have their picture taken in the "Show that you love me" photo booth.
Citroën's choice to be present at Gardaland Resort with its two electrified models is part of the brand's objective to promote the development of sustainable mobility and confirms Citroën's strong commitment to the energy transition process, with which the brand intends to expand its range of low-emission vehicles and electrify 100% of its range by 2025. Thanks to the brand's presence at Gardaland, visitors will be able to enjoy exclusive benefits when purchasing all Citroën products online, as well as two special competitions. The first, "Go on an adventure with Citroën", offers the chance to win a free 6-month loan from Citroën AMI. To participate, the public simply has to frame one of the various QR codes scattered throughout the attraction.
In addition, anyone who tests a model from the Citroën range at the Italian dealerships will be able to take part in the second edition of "Try Citroën and win Gardaland", with a stay at the Gardaland Resort for four people as the prize. All you have to do is scan the special QR code in the concession to take part in the competition and try to win.
In conclusion, this new partnership between Citroën and Gardaland goes much further than the first one and allows the brand to exhibit its electric range, in particular the AMI and the ë-C4 X. The three million annual visitors to the theme park will thus be able to discover Citroën's electrified range, see the cars and learn more about electrified driving. In this way, Citroën will be able to reach a large audience, which will allow it to develop its sales in Italy in the future.