The new Citroën C3 marks a significant turning point for the French brand, combining innovative design with impressive financial accessibility. This new C3 is a game-changer! It's more habitable and more comfortable than ever before. And it's about to hit French showrooms. The good news is that you can get a thermal option for less than 15,000 euros, and an electric version for just 23,330 euros. Pierre Leclercq, head of design at Citroën, shares his vision and the challenges encountered during the creation of this fourth generation of C3.
A challenge met with flying colours!
“Putting a thermal car on the market for less than 15,000 euros and an electric version for 23,300 euros was a major challenge that required four years of intensive work on the part of our teams of designers, engineers and the whole brand. “I am so proud of my team for their incredible perseverance and their ability to solve problems in such an intelligent way, with the right approach and creativity,” says Pierre Leclercq. This challenge was successfully met, and Citroën is delighted to be able to offer a car that meets the challenge of being very accessible without it being seen and without any compromise on design and comfort.
Pierre Leclercq is passionate about innovation, and he emphasises the importance of innovation in each stage of the design process. “Our mission at Citroën is to offer mobility to everyone, which is an amazing challenge! However, we’re not going to do this in a boring way! Every step we take is carefully considered, and we're committed to offering our customers innovative solutions that make everyday life easier and more enjoyable. This innovative approach is reflected in every detail of the new C3, making the car not only practical, but also very carefully crafted in every way.
A design that exceeds expectations!
The new Citroën C3 is the result of a clear vision: to create a car which is not only economical, but which also impresses with its design and comfort. “The new Citroën C3 is not only attractively priced, but also a symbol of our commitment to creating cars that are both accessible and exciting. This is a car designed to meet the needs of a wide range of customers, while offering modern technologies and the highest level of comfort. “We are absolutely convinced that the new C3 will capture the hearts of drivers in Europe, building on the success of its predecessor and taking Citroën onto new paths of innovation and accessibility,” summarises the design director of the brand.
Citroën is showing us that an affordable car doesn't have to be boring! By emphasising comfort and modern technologies, they're proving that you can have it all: quality, design and comfort, all at an affordable price. The new C3 is designed to provide an optimal driving experience, with a spacious interior, good quality materials and advanced features that meet the needs of modern drivers.
A strategy to conquer the market!
The new C3 plays a crucial role in Citroën's strategy to strengthen its position in the European market and will be a cornerstone of the rebound expected by the brand. By offering thermal and electric options at competitive prices, Citroën is meeting consumer expectations while promoting the transition to more ecological vehicles in a way that is both affordable and environmentally friendly!
With the new C3, Citroën is continuing to innovate and stand out by offering mobility solutions that are accessible to all! This ambitious and creative approach is set to conquer new markets and strengthen the brand's image as a leader in innovation and accessibility in the automotive sector. The new Citroën C3 is ready to seduce drivers in Europe with its combination of design, comfort and competitive price. With the ambition of bringing the brand to 5% of the market, the C3 is set to be a real hit!
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