Citroën C3 april sales queen, Citroën leads the electric market in Italy

The Citroën C3 has consistently enjoyed significant popularity in the Italian market, a trend that has continued since the very first generation. This positive dynamic is not only holding strong but is also amplifying with the introduction of the latest generation. April 2024 particularly highlighted this success, showcasing the new C3's spectacular performance in sales statistics. This remarkable achievement, marked by securing three top positions in the rankings, directly propelled the double chevron brand to the undisputed leadership position in the Italian electric vehicle market during that month. Citroën continues to write its history on Italian soil under the sign of boldness, accessibility, innovation, and sustainability, solidifying its position among the absolute protagonists of the transalpine automotive market, as confirmed by recent data processed by Dataforce.

The new C3, a commercial phenomenon confirmed by figures

The precise sales figures for April in Italy, compiled by Dataforce, strongly underscore the dominant position of the new Citroën C3. This model achieved a truly rare feat by simultaneously claiming the top spot in three distinct categories. It emerged as the best-selling 100% electric model, and also as the best-selling gasoline model, across all segments. To top it off, it logically finished as the best-selling model within its own segment. This "triple record" is more than just a performance metric; it demonstrates the extremely favourable reception given to this new iteration by a wide audience of Italian motorists with diverse profiles and needs. This success fits perfectly into the continuity of the C3's history in Italy, confirming that the new version lives up to the heritage left by its predecessors and possesses all the necessary qualities to maintain the C3 as a true bestseller. The new C3's ability to meet the needs of a broad and diverse public, by offering a compact, modern car packed with content and available with a complete range from traditional thermal engines to the most accessible electric options on the market, largely explains this success. The growing appeal of Citroën's offering is also evident in the private market share, which reached an impressive 3.8% in April, up 0.3 points compared to the same period the previous year, a clear sign of the increased confidence from the Italian public.

Leader in electric mobility: a winning strategy

Beyond the individual achievement of the C3, April marked a significant milestone for Citroën in the Italian electrified vehicle market. By capturing an 11.8% market share, Citroën positioned itself at the very top, becoming the leading brand for electric mobility in the country. This performance is not a matter of chance but rather the validation of a clear and bold strategy aimed at making electric technology accessible to the widest possible audience. By offering electric models with relevant pricing, notably the accessible ë-C3, Citroën has successfully democratized access to cleaner and more responsible mobility. This "accessible" approach to electric vehicles has clearly hit the mark, allowing the brand to take the lead in sales within the crucial electric segment and, more broadly, actively contributing to the expansion and maturation of this market in Italy. The electric leadership, coupled with an overall market share of 4.4%, testifies to the great vitality of the Double Chevron brand and the relevance of its range in meeting the current expectations of Italian consumers. Citroën thus demonstrates once again its ability to innovate and capture market needs, offering accessible, versatile, and sustainable mobility solutions for everyone.

Building on these excellent results in April, Citroën approaches the remainder of 2024 with measured but definite optimism. The new C3, with its exceptional commercial debut and its ability to appeal on all fronts (gasoline and electric), represents a solid pillar for the brand's sales in Italy. However, the momentum does not stop there. April also saw the official arrival of the new C3 Aircross SUV in all Italian dealerships. This model, which expands Citroën's offering in the strategic B-SUV segment, boasts significant assets, including a robust design, generous interior space including a seven-seat configuration, and a diversified range of powertrains featuring a hybrid version and, soon, a 100% electric variant. The new C3 Aircross is set to play an important role and should undoubtedly make a significant contribution to the growth of Citroën's sales in Italy in the coming months. These new additions, combined with the performance of the existing range (from the Ami to the C5 Aircross), ideally position Citroën to consolidate its presence and continue its progress in the Italian market, accompanying every motorist on their mobility journey.