New Citroën C5 Aircross: driving Citroën's growth and electric strategy in Italy

Citroën is set to begin a new chapter in its Italian journey with the imminent launch of the highly anticipated New Citroën C5 Aircross. This strategic introduction comes at a pivotal moment for the French brand, which is experiencing remarkable growth momentum in the Italian market. The arrival of this new flagship has a dual mission: not only to build on impressive sales growth but also to solidify Citroën's position as a major player in the electric vehicle segment, where the brand already holds a strong third place. The C5 Aircross is therefore seen as a critical lever to further accelerate the company's energy transition.

A strong foothold in the Italian electric market

The current year has been particularly successful for Citroën in Italy, especially within the booming electric vehicle sector. According to Giovanni Falcone, the brand's director in Italy, a key objective set twelve months ago has been fully achieved. "We are proud that from January to September of this year, Citroën has consistently ranked in the top 3 for electric car sales in Italy," he stated. This success is not a matter of chance but the result of a bold and relevant product strategy. The New ë-C3 has quickly become the driving force behind this performance, establishing itself as "the best-selling electric car in its segment." Its success is complemented by the excellent performance of the Citroën Ami, which continues to appeal to an urban clientele.

Building on this strong market position, Citroën intends to leverage generous Italian government incentives to support the adoption of its electric models. The brand's strategy, as Falcone explains, aims to "facilitate access to the electric market by removing traditional barriers to entry: price, range, and charging infrastructure." The most striking example is the ë-C3, which, thanks to these incentives, is available from €6,900, a compelling argument for many drivers. This pragmatic, customer-focused approach is at the heart of Citroën's current success in the Italian market.

The New C5 Aircross: clear ambitions for a renewed lineup

With the launch of the New C5 Aircross, Citroën is not just consolidating its gains but is also setting clear ambitions for the future. Giovanni Falcone positions it as a key model: "Our goal is to make it a key growth driver for the brand, aiming for it to represent about 15% of total volumes." As the compact SUV segment is the third-largest in Italy and the most significant in the electric market, the stakes are high. For this model, Citroën is targeting an ambitious electrified sales mix of 10%. Public enthusiasm already seems to confirm the vehicle's potential, as the pre-launch phase, supported by previous incentives, generated over 2,000 pre-orders. This is a strong signal that "the market, when conditions are right, is ready," Falcone analyzed.

The arrival of this new flagship is part of a broader and deeper overhaul of the entire Citroën range. The brand now boasts a young, coherent, and extensive lineup capable of meeting diverse needs. From the success of the new C3, also popular in its internal combustion engine version, to the C3 Aircross, unique in its segment with its seven-seat capacity, and the redesigned C4 and C4X, Citroën has completely rethought its product portfolio. The New C5 Aircross, presented as "the most spacious, comfortable, and technologically advanced SUV ever designed by Citroën," is the culmination of this renewal strategy. Offering customers the freedom to choose between different powertrains remains a fundamental principle for a brand that is, in the words of its director, "historically popular and close to the people."

Confirmed growth and promising prospects

Citroën is currently experiencing a period of spectacular rebound in Italy. The very high growth rates recorded in recent months have successfully offset earlier losses and set the brand on a decisively positive course. The arrival of the New C5 Aircross is more than just a product launch; it is a strategic step designed to propel Citroën even further. By strengthening its presence in the crucial compact SUV segment, the brand is equipping itself to amplify its overall growth while continuing to significantly expand its share of electric vehicle sales, thereby confirming its status as a key player in Italy's energy transition.