New Citroën C4 Hybrid 145 launched in Argentina at Lollapalooza

Citroën C4 Hybrid: a bold debut at the Lollapalooza Festival in Argentina

As anticipated for some time, Citroën has officially expanded its Latin American footprint by launching the C4 in Argentina. This milestone was celebrated in grand style during the Lollapalooza festival, where Citroën served as the official automotive partner. This launch represents a significant step for the brand, introducing its very first hybrid powertrain to the Argentine market, blending European sophistication with local expectations.

Two trims for a high-efficiency Hybrid: Plus and Max

The Argentine-spec C4 arrives exclusively with the Hybrid 145 powertrain. This advanced system pairs a 136 hp 1.2-liter turbocharged engine with a 21 kW electric motor and a dual-clutch ë-DCS6 automatic transmission. The 48V technology allows the vehicle to operate in silent, electric mode for a significant portion of urban driving, improving efficiency by up to 20%.

The range is divided into two comprehensive trim levels:

Citroën C4 Hybrid Plus

This entry-level version focuses on core brand values: comfort and safety. Standard features include six airbags, the acclaimed Citroën Advanced Comfort® suspension, LED headlights, a 10-inch touchscreen with wireless mirroring, and a rearview camera. It sits on 17-inch diamond-cut alloy wheels and features a stylish biton roof.

• Price: 45,900,000 AR$ (approx. €28,458)

Citroën C4 Hybrid Max

The flagship Max trim adds a suite of Advanced Driver Assistance Systems (ADAS), such as Automatic Emergency Braking, Adaptive Cruise Control with Stop & Go, and Blind Spot Detection. Luxury is enhanced with full leather upholstery, a panoramic sunroof, a wireless smartphone charger, and a 7-inch digital instrument cluster.

• Price: 59,900,000 AR$ (approx. €37,138)

Lollapalooza: a high-visibility stage for the Brand

Using Lollapalooza as a launchpad was a strategic masterstroke. As the Official Car of the event, the C4 enjoyed massive exposure among a diverse and trendy audience. Citroën’s presence was impossible to miss, featuring a large, modern stand designed to highlight the C4’s unique silhouette, which pays homage to historic icons like the CX and C6.

The entire South American lineup was also on display, including the C3, C3 Aircross, and the recently introduced Basalt SUV-coupe. To create a buzz, these models were equipped with oversized headphones, ensuring they stood out in the festival landscape. This creative approach successfully showcased Citroën’s transition toward a more modern and lifestyle-oriented brand identity.

The Citroën C4 is now officially available in Argentina, completing a regional catalog that is now the most diverse in South America. The momentum continues, as Citroën also used the festival to preview the upcoming C5 Aircross, signaling that the brand's product offensive is only just beginning for the 2026 season.