New Citroën Ami: discover the launch advertisement

Four years after its resounding launch, the Citroën Ami, the electric quadricycle that redefined urban mobility, is getting a new identity. It now offers a more comprehensive range and design evolutions that strengthen its unique character. The objective is clear: to maintain its position as an accessible vehicle while asserting its playful and practical side.

A wider range with a now permanent Buggy version

The new Ami range is structured around several trim levels, offering consumers a wider choice. These versions allow for greater personalization of your Ami, whether through specific colors or dedicated accessories. But the most anticipated novelty is the permanent integration of the Buggy version into the catalog. After the success of its limited editions, this adventurous, off-road-looking variant is now accessible to everyone. It perfectly embodies the spirit of freedom and fun that Citroën wants to instill in its quadricycle.

Regarding prices, Citroën maintains its accessibility policy. The prices of the new Ami remain competitive, allowing the greatest number of people to acquire this innovative mobility solution. The integration of the Buggy version, without inflating prices, demonstrates the brand's desire to democratize the pleasure of driving an original and quirky vehicle. This pricing strategy, combined with flexible financing options, makes the Ami increasingly attractive for young drivers, city dwellers, and anyone looking for a practical and economical alternative to traditional transportation.

A fun and compact advertising campaign

Citroën isn't just revamping its range — the brand is also communicating the new Ami with a new sense of boldness. The latest advertising campaign perfectly illustrates this desire to make the Ami more fun and joyful. It depicts the Ami brightening up the city, making the most of its small size to squeeze into tight spaces and bring a touch of cheer to everyday life.

Following in the footsteps of Citroën's recent campaigns for the C3, C3 Aircross and C4, this advertisement confirms the brand's strategy of communicating differently by offering polished, meaningful films. The Ami advertisement is particularly successful because it highlights the fundamental advantages of this small vehicle — its exceptional compactness and fun character — in a simple and effective way. Its ability to navigate traffic, park in tight spaces and manoeuvre in urban environments is superbly portrayed. The playful element is omnipresent too, with the Ami not presented as just a means of transport, but as a travelling companion that makes every journey more enjoyable and less stressful.

With this new Ami, Citroën is not content with a simple update. The brand offers a vehicle with a revised and more assertive design, which gives the quadricycle an even stronger personality. The aesthetic evolutions, subtle but effective, underscore its modern and innovative character. But beyond aesthetics, Citroën also seeks to bring a more fun side to its quadricycle, an aspect sometimes overshadowed by its ultra-accessible pricing position when it was launched in 2020.

Faced with increasing competition in the electric quadricycle market, Citroën corrects this perceived "flaw" of the Ami, which was sometimes too often confined to its economic appeal alone. The permanent addition of the Buggy version and the highlighting of its playful aspect in communication are strong signals. They show that the Ami is not just a practical and affordable vehicle, but also an object of pleasure, a means of personal expression, and an accomplice in every moment. This new orientation allows the Ami to differentiate itself and continue to attract an ever-wider audience, eager for urban mobility that is both efficient, accessible, and joyful.