Citroën in Brazil: a historic 2025 year driven by the dazzling success of the Basalt

The year 2025 will be remembered as a major strategic turning point for Citroën in the South American market. The brand has just closed the annual fiscal year with a top-tier commercial performance in Brazil, marking its best sales year in eleven years. This result, the fruit of a rigorous product offensive, validates the relevance of the C-Cubed range. While the entire catalog contributed to this dynamic, it was undoubtedly the new Citroën Basalt that played the role of catalyst, accounting for half of the brand's registrations in Brazilian territory.

Double-digit growth and a sales record since 2014

Citroën's balance sheet in Brazil for 2025 shows very positive indicators. With nearly 40,000 units sold between January and December, the manufacturer recorded an 18% increase in volumes compared to the previous year. This remarkable progress allows the brand to reach a level it had not seen for more than a decade. Throughout the year, Citroën stabilized a market share of 1.6%.

The acceleration was particularly felt at the end of the year. December acted as a true locomotive with more than 5,000 registrations, raising the monthly market share to 1.9%. December thus stands as the best month of 2025, testifying to a continuous rise in the brand's power among Brazilian consumers. This success crowns a strategy initiated in 2022 with the new C3, continued in 2023 with the Aircross, and completed by the arrival of the Basalt.

The Citroën Basalt: the brand's new pillar in Brazil

Launched officially at the beginning of the year, the Citroën Basalt immediately found its audience, marking one of the most impactful launches of the year in the Brazilian automotive market. In just under twelve months, the SUV Coupé has established itself as the undisputed best-seller of the range. With approximately 20,000 units sold, the Basalt now represents 50% of Citroën's total sales in Brazil.

This massive success allows the brand to offset the more mixed performances of the C3 and the C3 Aircross, which experienced a period of slowdown. The Basalt appealed with its unique positioning as the most affordable SUV on the national market, while delivering high-level features. In addition to its sales figures, it stood out for its energy efficiency, being elected "most economical car" by the prestigious Folha Mauá ranking. Its record fuel consumption of 24.2 km/l on the highway and 14.3 km/l in the city convinced a Brazilian clientele very attentive to running costs.

A proximity strategy and outlook for 2026

To maintain this momentum, Citroën is focusing on constant adaptation to local needs. Pedro Silva, Director of Citroën for South America, emphasizes the importance of listening to the customer to offer suitable products. This resulted in the launch of the XTR versions for the C3 and Aircross (the only 7-seater SUV in its category), as well as the Dark Edition for the Basalt. These new features aim to strengthen the attractiveness of a range that has just celebrated the production of one million vehicles at the Stellantis hub in Porto Real.

The year 2025 was also marked by a strong media presence, notably through the sponsorship of the "Tardezinha" musical event, reaching more than 45 million people. In conclusion, while 2025 ends on a very positive note thanks to the Basalt, Citroën knows that the road ahead remains demanding. With a global market share of 1.6%, the challenge for 2026 will be to consolidate these gains against new entrants while relying on a modernized and accessible range.