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H1 2023 Report - ITALY Car Market


The Italian automotive market closed the first half of the year in a very positive way, with a 23% increase in sales to 841,343 units, an increase of almost 160,000 cars compared to 2022. However, behind this apparent reason for satisfaction, the level of the Italian automotive market remains much lower than in 2019, with a decline of 22.26%.

In this context, sales of the

  • ALFA ROMEO, up 157.10% to 14,611 units for a market share of 1.74%.

  • CITROËN, down 7.78% to 27,719 units for a market share of 3.29%.

  • DS were up 36.88% to 4,394 units for a market share of 0.52%.

  • FIAT were down 5.02% to 93,567 units for a market share of 11.14%.

  • JEEP rose 39.78% to 39,952 units for a market share of 4.75%.

  • LANCIA were up 11.08% to 23,865 units for a market share of 2.84%.

  • MASERATI 2,223 units

  • OPEL are up 2.32% to 26,621 units for a market share of 3.16%.

  • PEUGEOT are up 18.90% to 48,161 units for a market share of 5.72%.

In total, Stellantis sold 281,243 units, up 10.26% for a market share of 33.43%, remaining by far the market leader with a market share twice that of its direct competitor, the Volkswagen Group.

In terms of models, the C3 is the brand's best-seller, although it appears to have fallen sharply compared with 2022 due to production problems at the Trnava plant. With 14,096 units sold, its sales are down by 6.46%, but it ranks 14th in terms of sales and third in its segment, being the first French multi-purpose saloon on the Italian market. With 7,680 units sold, the C3 Aircross is Citroën's second best-selling model, it is in the top 10 in its segment and its sales are down by 3.8%. Finally, with 2,220 units sold, the C4 is in 8th place with an increase of 5%, behind the Peugeot 308 (2,326 units) but ahead of the Renault Mégane.

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