As Artificial Intelligence continues to make its way into various aspects of our daily lives, the technology has now found its place in the car. DS Automobiles was one of the first brands to integrate it in a significant way by incorporating ChatGPT into its multimedia system. Since then, Stellantis has extended the use of this technology to its other brands, including Citroën, which offers it on the C4, C4 X and Berlingo. This progress has been welcomed by the media and rewarded with the SMARTBEST 2025 award for DS Automobiles.
European recognition for DS Automobiles
The SMARTBEST 2025 award was presented to DS Automobiles by the prestigious AUTOBEST jury, made up of 31 members from 31 European countries. This award highlights the pioneering aspect of DS, which was the first brand in the world to integrate ChatGPT artificial intelligence as standard in its vehicles through the DS IRIS SYSTEM. This technology enables drivers and passengers to enjoy an interactive, fluid and intuitive driving experience.
Olivier François, CEO of DS Automobiles, expressed the brand's pride.ue en recevant cette distinction :
"We are honoured to receive the SMARTBEST 2025 award, a prestigious prize awarded by a very broad jury present in more than 30 European countries. We were pioneers in the integration of ChatGPT in the automotive world and we are very proud that our vision of future technologies has been rewarded today. DS IRIS SYSTEM and ChatGPT, present in each of our models, make available a generative artificial intelligence that is at the same time fluid, intuitive and immersive for an interactive driving experience".
This victory rewards DS Automobiles and marks a turning point in the integration of artificial intelligence in the automotive sector, allowing DS to take the lead over certain competing brands by making a leap in its multimedia system.
ChatGPT and the evolution of the automotive voice assistant
The integration of ChatGPT into the DS IRIS SYSTEM represents a clear step forward for in-car voice
for in-car voice assistants. This artificial intelligence module enables the assistant to understand a wider range of questions and provide faster and more natural answers, providing an enhanced user experience.
Since the integration of ChatGPT, the DS voice assistant has evolved to become more responsive and flexible. It no longer relies on simple voice commands, but engages in more fluid conversations that anticipate the driver's needs.
The progress does not stop there, as ChatGPT's artificial intelligence has been applied to other models in the Stellantis group, including Citroën, allowing you to discover a new dimension of driving experience. In the meantime, you can consult my ChatGPT test via this link: ChatGPT test with Citroën.
In just a few months, artificial intelligence has made a dramatic entrance into our lives, especially in our vehicles. Thanks to the integration of ChatGPT, DS Automobiles has succeeded in transforming the automotive experience into a connected and personalized adventure. This bold approach has been praised by the media and rewarded with the SMARTBEST 2025 award, showing that DS made the right choice in adopting this avant-garde technology.
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