[Retrospective] The launch of the DS N°8 marks the beginning of a new era

After a year 2024 initially marked by a certain discretion in terms of major new releases, the news from DS Automobiles accelerated significantly at the very end of the year with the official presentation of its brand new flagship: the DS N°8. This long-awaited model does more than just strengthen the range; it symbolises the opening of a new era for the young French premium brand, announcing a renewed vision of automotive luxury, resolutely focused on electric power and an unprecedented stylistic maturity.

Purified design, cutting-edge technology, and efficient powertrains

The new DS N°8 distinguishes itself immediately with a revisited exterior style, marking a significant evolution in the brand's aesthetic language. While retaining a strong DS identity, the lines adopt greater simplicity, a purified elegance that lends this large sedan a presence that is both statuesque and understated. Gone are the excesses of chrome, replaced by smoother surfaces, subtle plays of light, and precisely executed stylistic details, such as the new light signature or the reworked grille. The objective is clear: to offer modern luxury that is less ostentatious, more timeless. This maturity is also found inside. The cabin of the DS N°8 has been designed to be a sanctuary of serenity and technology. The horizontal, uncluttered dashboard is centered around large digital screens that integrate most controls. The emphasis is on the quality of materials, faithful to the art of French travel dear to DS, with carefully selected Nappa leathers, precious woods, or Alcantara. The technological equipment is commensurate with the premium positioning, incorporating the latest advancements in connectivity, level 2 autonomous driving aids, and intuitive infotainment systems, offering a fluid and immersive user experience. Under the bonnet, or rather under the floor, the DS N°8 is exclusively electric. Developed on a modern dedicated platform, it offers several configurations of efficient powertrains, adapted to different needs. The most powerful versions promise not only strong acceleration and the driving pleasure typical of electric vehicles, but above all generous ranges. The figures announced, based on the WLTP cycle, place the N°8 among the most enduring electric sedans in its segment, allowing for serene long-distance travel. This efficiency is the result of extensive work on aerodynamics, energy management, and the optimisation of the electric drivetrain.

A premium positioning and a symbolic role

The DS N°8 is more than just a new sedan in the range; it takes on the crucial role of standard-bearer, the model that embodies the peak of DS Automobiles' know-how and ambition. This flagship status is inevitably reflected in its pricing. Available for order in France, the N°8 is positioned in the premium large electric sedan segment, facing established and fierce competition. Prices are in line with what is expected of a vehicle of this calibre, offering different trim levels and options to personalise the experience. While the investment is significant, it is justified by the level of luxury, technology, and performance offered. This symbolic role was strongly concretised as the new DS N°8 had the honour of being chosen to accompany the President of the Republic during the May 8th commemoration ceremonies. Such official use, traditionally reserved for the most representative models of French automotive expertise, underlines the importance given to this new sedan and its ability to embody French excellence and prestige. It is a strong nod to history and a mark of confidence for a model that aims to be the ambassador of electrified French luxury on the world's roads. This media exposure strengthens its status and helps position it as a credible and desirable alternative in the large luxury sedan market.

In conclusion, the DS N°8 undoubtedly embodies a new era for DS Automobiles. It marks a stylistic turning point with a revisited design, opting for increased simplicity and maturity, both externally and internally, while retaining that bold difference that is the DNA of the brand. This more composed but still distinctive style asserts a strong identity. The 100% electric, efficient, and high-performance powertrains give it the means to compete with the best offerings from the competition in a rapidly changing market. The generous range addresses one of the main concerns associated with electric vehicles. Finally, this new, more symbolic name, "N°8", evokes luxury, perfection, and international appeal, highlighting DS's ambition to proudly fly the flag of French luxury in the premium automotive world of tomorrow. The N°8 is not just a new car; it is a statement of intent, the first chapter of an exciting story for DS.