The Citroën AMI has innovated in many respects where it has brought the opposite of the automotive market to offer a simple, practical and accessible mobility solution. Apart from its design, its tricks or its design, AMI has also innovated in its mode of distribution with marketing in FNAC stores.
Citroën will adopt this mode of distribution for AMI in Spain since the brand's small chip will make its debut in the 106 stores of Mediamarkt, a large distribution chain present in several European countries.
The Urban Mobility section of the MediaMarkt stores, hitherto specialized in electric bicycles and scooters, is enriched with an assortment of electric vehicles and motorcycles, in which the arrival of Citroën Ami stands out, which is starting its marketing in one major retail chains of consumer electronics and related products. With the opening of this new sales channel, the Citroën Ami strengthens its more technological facet by joining forces with a benchmark in the Spanish market, with 106 stores spread throughout the national territory.
The launch of this new mode of sale coincides with the inauguration of MediaMarkt's first TechVillage store in Spain, the fifth in Europe after those located in Milan (Italy), Rotterdam (Netherlands), Rome (Italy) and Berlin (Germany). ). Located in the Milenium Shopping Center in Majadahonda (Madrid), it represents an innovative business concept, designed to offer a new immersive experience to customers and exhibit the most disruptive innovations in the world of electronics in a unique environment. In its 8,000 m 2 , spread over two floors, there are exclusive experience areas and shops for the big technological brands, where they can present their most sophisticated products and gadgets, in addition to offering personalized advice.
An environment in which the Citroën Ami feels like a fish in water. The 100% electric mobility object developed by Citroën has not hesitated to explore new sales channels, which go beyond the traditional concession: from sales with an exclusively online procedure to presence in MediaMarkt. from now on.
With this new distribution channel, AMI will find new outlets in Spain, which will strengthen its sales as it has been in the Top 10 of the A segment since the beginning of the year. The presence in a store bringing together the best technologies in the world of electronics also shows the interest aroused by AMI, a soft and environmentally friendly mobility solution which, by its simple and clever design, speaks a lot to the younger generation.