Citroën in Spain: a transitional 2025 before a year of confirmation in 2026

The review of the 2025 sales performance continues for the French brand. Following strong results in core markets such as France and Italy, the spotlight now turns to Spain. In this market, the situation has proven more challenging, as acknowledged by Nuno Coutinho, Director of Citroën for Spain and Portugal, during the official press presentation this Thursday. In a period of profound transformation, the brand has navigated between a major product offensive and logistical hurdles.

2025 commercial results: a visible decline in the spanish market

The year 2025 ended on a downward note for Citroën in Spain, particularly in the passenger car segment. The brand delivered a total of 34,286 units, representing a 10.9% decrease compared to the 38,475 registrations recorded in 2024. Despite this overall drop, a significant success story remains: the Citroën C4. Manufactured locally at the Stellantis plant in Madrid, it confirmed its appeal with 13,997 registrations. As the brand's best-selling model in Spain, the C4 proves that its recent facelift has successfully captured customer interest, solidifying its role as a range pillar.

In the light commercial vehicle (LCV) market, Citroën showed greater resilience. With 21,327 units registered, the decline was limited to 2.1% compared to the previous year. With an 11.4% market share, Citroën proudly maintains its position as the second best-selling brand in this strategic segment. Combining both markets, the company recorded 55,613 deliveries in 2025, achieving a total market share of 4.1%.

Structural transformation and production challenges

Beyond the raw figures, it is essential to analyze these results through the lens of the deep transformation Citroën has undergone over the past two years. The brand has orchestrated an almost complete renewal of its catalog, an ambitious strategy that was occasionally hampered by production issues limiting delivery capacity to final customers.

Nuno Coutinho emphasized the scale of this effort: "2025 was the year of our brand's renewal. In twelve months, we renewed four models in our passenger car range, following four commercial vehicle models the previous year." This transition phase was marked by the introduction of 100% electrified options (electric, hybrid, and plug-in hybrid) for key models like the C3 and C5 Aircross.

For 2026, the objective is clear: Citroën aims for growth in the private consumer market, the most vital segment for profitability. The strategy is no longer solely focused on chasing market share at any cost but prioritizes healthy sales and enhanced customer satisfaction. However, the sector remains wary of government decisions, particularly after the rejection of the "Omnibus Decree" intended to facilitate tax deductions for electric vehicle purchases. Regarding this, Coutinho concluded: "The worst thing for the sector is uncertainty, and I believe that is precisely what is happening in Spain today."

Conclusion: towards a Return to growth in 2026

Citroën's 2025 European performance appears varied. While the brand shines in France and shows remarkable health in Eastern Europe, Spain stands as an exception with this numerical underperformance. However, optimism remains high within management. With production issues being resolved and a range that will see its first full year of sales in 2026, all the levers are in place for a sustainable return to growth. The transition was necessary; the confirmation is now expected.