Citroën presents the C3 Sport and C3 Aircross Alto Edition in Indonesia

Citroën has certainly not taken a break outside of Europe this summer. The brand's activity in international markets demonstrates a renewed ambition and a well-orchestrated strategy of expansion. Not content with modernizing its range in India and announcing new XTR versions in Brazil, the French brand took advantage of the prestigious GIIAS (Gaikindo Indonesia International Auto Show) 2025 to energize its local lineup. It was within this vibrant context that Citroën introduced two highly anticipated new models: the C3 Sport Edition and the C3 Aircross Alto Edition. These two vehicles, specifically designed to meet the expectations of customers in the region, enrich the existing offerings with more assertive personalities—one focusing on dynamism, the other on adventure. This dual announcement confirms the strategic importance of Indonesia in Citroën's development plan for Southeast Asia.

The Citroën C3 Sport Edition: Dynamism with Indian roots

Presented as a version with a bolder design and modern features, the C3 Sport Edition aims to attract a young and active clientele. Aesthetically, it sets itself apart from the standard C3 with a specific body kit that includes a new front bumper, a redesigned grille and skid plates, and exclusive 15-inch alloy wheels. Roof rails and "Sport" decals complete this dynamic look. The interior is also enhanced, featuring a leather-wrapped steering wheel and upholstery with contrasting stitching that elevates the sporty atmosphere. Notably, this C3 Sport Edition was first introduced in the Indian market in June, a significant detail. This shows that Indonesia is fully benefiting from Citroën's Indian factory, which serves as a crucial production and export hub. This synergy perfectly illustrates the brand's strategy to cover the markets of this region more effectively.

Tan Kim Piauw, Head of Business Development for Citroën Indonesia, stated: “The Citroën C3 Sport Edition is designed for individuals who seek a vehicle that matches their active and energetic lifestyle. By combining Citroën's iconic comfort with a sporty appearance and modern features, the C3 Sport reinforces Citroën’s commitment to delivering relevant and accessible innovation for the Indonesian market.” This new version is offered at a price of 210,600,000 Indonesian Rupiah (IDR), which is approximately €11,100 at the current exchange rate.

The Citroën C3 Aircross Alto Edition: ready for family adventures

Simultaneously, Citroën unveiled the C3 Aircross Alto Edition, a variant that enhances the SUV's adventurous and versatile character. Conceived as the ideal companion for family adventures, the C3 Aircross Alto Edition is distinguished by design elements and equipment that emphasize its robustness. It features more prominent body cladding on the wheel arches and side sills, as well as front and rear skid plates with a silver finish. Specific roof rails and "Alto" badges complete its adventurous appearance. The interior is also tailored for family and leisure use, with all-weather floor mats and special, easy-to-clean upholstery. This version builds on the recognized strengths of the C3 Aircross, namely its class-leading space and modularity, while adding a touch of character that should appeal to families looking to venture off the beaten path.

Regarding this launch, Tan Kim Piauw added: “The Citroën C3 Aircross Alto Edition is our answer for Indonesian families who need a versatile SUV that is ready to be their family adventure companion. It not only offers space and comfort but also a rugged design that inspires confidence on any road. We are confident it will become a beloved family adventure companion.” The launch price for the C3 Aircross Alto Edition is set at 296,900,000 Indonesian Rupiah (IDR), which is equivalent to approximately €15,650.

It's clear that Citroën's activity outside of Europe during the summer of 2025 has been exceptionally busy. After announcing significant range updates in India and adventure-themed special editions in Brazil, it is now Indonesia's turn to receive targeted new models. The simultaneous presentation of the C3 Sport and C3 Aircross Alto Edition at GIIAS is no coincidence; it reflects the brand's clear intention to be a major player and to adapt precisely to the specifics of each market. By keeping its model range in the spotlight, Citroën ensures increased visibility, which is essential for growing its sales in regions with high growth potential. This product-by-product offensive is proof of a pragmatic and ambitious international strategy that should allow the brand to strengthen its global presence for the long term.