After the difficult months of January and February, Citroën rebounded strongly in March with sales up 53%, driven by the new C3, which has sold more than 15,000 units since its launch in September 2022. To reinforce this performance, Citroën is organising a promotional week in Brazil with discounts on the C4 Cactus and, for the first time, special conditions on the C3.
While the C3 is doing well in Brazil, ranking sixth in sales in its segment in the first quarter of 2023, sales of the C4 Cactus are more difficult, with a very low level compared to the first quarter of 2022, which, it must be said, was exceptional. It is therefore natural that this week's promotion is more in favour of the C4 Cactus, which at times has a discount of up to 10,000 reais or 1,800 euros on the 2022/20233 and 2023 models. .
As for the new C3, this is the first time that it has benefited from privileged conditions within the framework of a Citroën Week organised by the brand in Brazil. However, these conditions are modest as they only apply to the Live Pack 1.0 MT Flex version, for which the monthly cost price is set at 699 reais or 126.50 euros, making it particularly accessible. Equipped with a three-cylinder Firefly 1.0 engine that produces 71 bhp in petrol and 75 bhp in ethanol, the new C3 Live Pack 1.0 MT Flex features a steering wheel with sound and telephone controls, a height-adjustable front seat, electric steering and air conditioning, among other things.
This promotional week at Citroën, organised from 10th to 15th April, should help to boost orders, especially those of the C4 Cactus, with a fairly strong discount. The brand is guaranteeing an available volume of around thirty units per dealer, a sign that stocks will be available before the presentation of the updated version of the C4 Cactus in a few weeks' time. For its part, the new C3 benefits from an attractive price but on a single version, entry-level, Citroën not yet having the need to really support its youngest.