First half 2025 review - Latin America: Citroën in good shape

Welcome to the second article in our series on Citroën's global sales performance for the first half of 2025. After analyzing the situation in Europe, today we turn our focus to a region that has become absolutely fundamental for the brand: Latin America. This continent represents a major pillar in Citroën's internationalization strategy, embodied by the ambitious "Citroën4ALL" product plan. This program, which aims to design vehicles specifically tailored to the expectations of local markets, is beginning to yield impressive results. The performance recorded in Argentina and Brazil, the two largest markets in the region, demonstrates an extremely positive momentum, driven by a range of modern and attractive SUVs that are redefining Citroën's presence on the continent.

Argentina: spectacular growth, far outpacing the market

The Argentine automotive market experienced a particularly dynamic first half of 2025, with an impressive 77.5% increase to 308,887 registered units. In this context of strong recovery, Citroën's performance is even more remarkable. The brand is not merely following the market trend; it is significantly outperforming it with a 108% growth in sales over the semester, totaling 13,896 vehicles sold. This exceptional performance allows it to climb to 8th place in the manufacturer rankings. The month of June confirmed this trend, with the market up by 68.9% (49,577 units) and Citroën's sales growing by 67.5% (1,993 units), securing a 9th position.

Looking at the individual models, it is clear that Citroën's success is built on its new SUV strategy. The Citroën C3 Aircross is the spearhead of this offensive: with 5,009 registrations in the first half of the year, it recorded a phenomenal growth of 624.9% and ranks as the 22nd best-selling vehicle in the country. The newcomer, the Citroën Basalt, is already confirming its bestseller potential. Though recently launched, it has already sold 3,409 units this semester, placing it in 30th position. Its rapid rise is evident in the June figures, where it became Citroën's best-selling model with 629 units (26th in the market), surpassing the C3 Aircross (590 units, 29th). The Citroën C3 continues to be a solid contributor to sales volumes with 2,513 units sold since January, representing a 12.5% growth.

Brazil: the C-Cubed plan bears fruit with a celebrated Basalt

In Brazil, Latin America's largest automotive market, Citroën's strategy is also delivering compelling results. The brand recorded significant growth of 27% in the first half of 2025 compared to the same period in 2024, with over 30,000 vehicles registered. This excellent performance has enabled Citroën to achieve a 2.8% market share for the first six months of the year, proving the relevance of its product offerings. This momentum is directly linked to the success of the models from the C-Cubed program, which includes the C3, the C3 Aircross, and the brand-new Basalt.

The Citroën C3, with over 13,000 units sold, continues to attract customers and remains a leader in its segment among locally produced hatchbacks. The C3 Aircross SUV has, for its part, solidified its position with over 9,000 registrations in the semester. However, the true star of the first half of the year is undoubtedly the Citroën Basalt. Its launch is widely regarded as one of the most successful in the Brazilian market in recent months. This new SUV Coupé immediately found its audience thanks to its bold design and attractive positioning, contributing decisively to the brand's overall 27% growth. It has not only generated its own sales volumes but has also enhanced the image and appeal of the entire Citroën range in the country.

The assessment of this first semester of 2025 in Latin America is unequivocal: Citroën's strategy is a success. In both Argentina and Brazil, the region's key markets, the brand is demonstrating robust health, with growth that outpaces the market in Argentina and is particularly strong in Brazil. The "Citroën4ALL" plan and the models derived from it have proven their ability to meet the specific expectations of local consumers. The Citroën Basalt is already establishing itself as a major commercial success, creating a tangible halo effect across the entire model range. Its distinctive design and innovative concept appear to have won over customers for the long term. This success allows the brand to look to the future with confidence. The positive momentum is expected to continue and even accelerate with upcoming new models, notably the arrival of the C3 Aircross XTR version, which promises to further enrich an already popular lineup. Citroën has clearly found the right formula to accelerate its international development.