A few days ago, Citroën presented the new ëC3, the first electric C3 in history, which will extend the range in India, where it will be marketed from February next year. However, at the beginning of this marketing, Citroën is already opening reservations for this new electric motorisation, which the brand wanted to be as accessible as possible.
Equipped with a 57 hp electric motor coupled to a 29.2 kWh battery, the new Citroën ëC3 is approved for a range of up to 320 kilometres on the ARAI cycle, which is different from the WLTP cycle in Europe. This new Citroën ëC3 is available with home charging thanks to a 3kW charger, particularly suitable for typical Indian homes, but it can also be connected to a fast charger as it takes just one hour to charge from 10 to 80%.
The new ëC3 thus completes the range of the new C3 in India, which until now has been relatively short, consisting of only two versions and two petrol engines. Even if this new electric C3 will not initially sell in large numbers, as the Indian market is not a leader in this field, its addition to the range will allow Citroën to offer more solutions to its customers, especially as the brand has endeavoured to sell this new ëC3 as cheaply as possible. However, the brand has not yet revealed the prices, but has opened reservations through Citroën dealers or on the brand's website with a deposit of only 25,000 rupees or 281 euros, a reservation that will have to be finalised when the marketing of the new electric C3 will be effective.
With the new C3, Citroën seems to want to move fast and to extend the range of the C3, which will allow it to maintain a steady pace of new products in a market that demands it and where a wait-and-see attitude is never good. The brand's strategy is therefore clear: to offer a relatively limited and easily accessible range, and then to regularly enrich it with new versions or finishes. The new features of the new C3 are far from over, as the small Citroën will receive the support of Flexfuel engines, but also a new, more upmarket finish, which will offer more equipment, for the moment completely absent from the image, such as a reversing camera or automatic air conditioning.
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