Chinese New Year 2026: Citroën launch major service initiative to secure holiday travel

As the 2026 Chinese New Year festivities approach—a period defined by the world's largest annual human migration—Citroën and Peugeot are stepping up to support their customers. Within the framework of their joint venture, Dongfeng Peugeot Citroën Automobile (DPCA), the two French brands are deploying exclusive and welcoming services. The objective is clear: to guarantee every driver a safe and comfortable round trip to their family home. This initiative demonstrates a strong commitment to placing people at the heart of the automotive experience, transforming a long road journey into a moment of shared peace of mind.

Chinese New Year 2026: mobilizing under the "Five Hearts Protection" banner

The transition to the new year in China is far more than a simple holiday; it is a sacred time for family reunions that generates a massive flow of vehicles across the entire national highway network. In 2026, the celebrations are in full swing, with millions of drivers traveling thousands of kilometers to reconnect with their loved ones. To address this significant challenge, the joint Peugeot and Citroën teams are launching a campaign titled "Lion Dance and Dragon Flight: A Warm Accompaniment."

Taking place from February 14 to 23, this operation is directly aligned with the "Five Hearts Protection" philosophy, a rigorous customer service commitment upheld by DPCA. During this critical period, the brands transform their daily after-sales service into a true national solidarity network. Strategic accompaniment points are set up to offer a caring break for travelers, emphasizing the importance of tranquility during winter holiday departures, where weather conditions can often be demanding for both vehicles and drivers.

47 accompaniment points for complete and free assistance

To effectively cover the territory, Dongfeng Peugeot and Dongfeng Citroën are collaborating with 49 dealerships to establish 47 Warm Accompaniment Points. These stations, strategically located at the busiest highway service areas and near major tourist sites, do more than just welcome customers of the French brands. In a remarkable display of social responsibility, certain services are open to owners of vehicles of all makes.

At the heart of this initiative, the "Heated Rest Area" offers a refuge from the winter cold. Drivers will find qualified technicians ready to perform a series of essential safety checks. These inspections include windshield defogging, tire pressure checks, and battery status examinations—critical points for ensuring stable driving over long distances. In addition to topping up essential fluids, every participating driver receives a New Year welcome gift box, adding a festive touch to their journey. Furthermore, for Citroën and Peugeot owners, free roadside assistance is available 24/7, ensuring rapid intervention in case of emergencies. This integration of physical station services and digital support via short videos and online platforms ensures a continuous customer experience, reinforcing the feeling of being constantly supported by the manufacturer.

A proof of trust and a lasting commitment in China

Allowing Chinese families to complete their seasonal travels with total peace of mind is more than a marketing operation; it is a renewed proof of trust. By offering these services, Citroën and Peugeot ensure that their customers can take to the road with confidence, knowing that professional support is present throughout their route. The symbolism is powerful: the lion dance for serenity and the dragon flight for stability and comfort—two pillars that define Citroën's approach.

Even if product news is currently quieter in the Chinese market, Stellantis, through its iconic brands, confirms that it is not leaving the country. By maintaining and strengthening such local services, the group demonstrates that it is not giving up in the face of fierce local competition. On the contrary, this loyalty through customer care strengthens the emotional bond and the credibility of the brands, ensuring a long-term presence in one of the world's most strategic markets.