Citroën is gradually expanding the marketing of its new C3 in Latin America, with the launch of its latest model in Peru, where the brand will be able to offer a more accessible vehicle and thus reach more customers.
Manufactured in Brazil at the Porto Real plant, the new Citroën C3 arrives in Peru to join a range that already includes the C4 Cactus, C5 Aircross, Berlingo and Jumper for commercial vehicles. This is a strong line-up of 5 models that Citroën now offers in Peru and that will allow the brand to develop its sales in the country, thus helping to improve the brand's market share in Latin America.
Antonio Bedoya, Brand Manager in charge of Citroën in Peru, says: "Citroën is not just any brand, it has a bold character, it is lively, authentic, irreverent. It always shows its personality through colour, movement and creativity. Through its three pillars: Cool, Comfort and Clever, the new C3 offers all this and more, combining the attributes of a sedan with those of an SUV. We are very pleased with this new model, which brings the best of both worlds to Peru, with a high level of quality and connectivity. There is no doubt that our customers will be extremely satisfied with this new model".
In Peru, the new Citroën C3 will be available with a single 113 hp 1.6-litre engine combined with a manual or automatic gearbox. Similarly, only one trim is offered, more well equipped, with standard electric windows and mirrors, manual air conditioning, multifunction steering wheel, central locking or the infotainment system compatible wireless Apple Car Play and Android. Auto on a 10-inch screen.
Four colours are available (Spring Blue, Black Perla Nera, Dark Grey and Light Grey), prices start at $18,990 or €17,800 up to €19,650, Citroën offers a three-year or 100,000 km warranty. With the new C3, Citroën is adding a more attractive offer to its range, even though the C3 is only $1,000 cheaper than the C4 Cactus, which is also produced in Brazil. The arrival of the C3 should enable the brand's sales to develop, even if Citroën has chosen to offer a limited range with a single finish, a single engine and 4 colours.