Citroën in Turkey: a historic 2025 and a new sales record broken

As I mentioned just a few days ago, Citroën has experienced an absolutely exceptional 2025 on the Turkish market. Within a complex economic and competitive environment, the French brand set high goals. It is now official: Citroën has managed to break its own sales record, confirming its international expansion strategy and the strength of its presence in the region. This success is the result of a sustained growth dynamic that has been building for several years.

A sales record exceeding 70,000 units despite a tight schedule

The year 2025 will be remembered by Citroën Turkey as a year of superlatives. The brand closed the year with a record sales volume of 71,440 units. This figure marks a significant increase compared to the previous record in 2023, which stood at 63,153 units. By reaching this volume, Citroën secured a total market share of 5.2%, a remarkable performance that solidifies its position among the major players in the local automotive sector.

This result is even more impressive considering the brand had to navigate a specific launch schedule. Indeed, the new Citroën C3 and C3 Aircross, fundamental pillars of the lineup, were only available starting from May 2025. This means that the overall performance during the first five months was driven by the rest of the range, demonstrating wide-ranging appeal. At the heart of this success, the Citroën C4 X stood out spectacularly. With more than 23,000 units sold, it became the most sold imported model in Turkey, trailing only locally produced vehicles.

Bora Duran, Director of the Citroën Turkey brand, emphasizes that this momentum reflects a perfect match between the brand's offerings and the expectations of Turkish consumers. According to him, 2025 was the year Citroën truly "conquered the market," relying on a renewed range and an unprecedented product offensive with the launch of six new models during the year. This growth also foreshadows a deep shift in engine types, as illustrated by the rapid rise of electric vehicles.

A successful electric offensive and dominance in commercial vehicles

Beyond overall volumes, Citroën made a strong impact on the energy transition front in 2025. The brand saw its electric vehicle sales grow by 21.5%, a significant increase that ranks Citroën as the 4th most preferred electric vehicle brand in Turkey. Even better, in the strategically important B-segment, the brand climbed to the second spot on the electric sales podium.

This performance is the result of a clear strategy: democratizing access to electric mobility while maintaining the comfort and stylistic boldness unique to Citroën. Today, one in five passenger cars sold by the brand in Turkey is an electric model. Bora Duran points out that this transition is a pillar of the brand's vision: "Our success in electric vehicles reflects customer confidence in our technology and our ability to anticipate market changes."

The light commercial vehicle (LCV) sector also performed well. The Citroën Berlingo, a true benchmark in its segment, continued to appeal to Turkish professionals and families. With 14,844 units sold in 2025, Citroën managed to increase its LCV market share by 1.3 points compared to the previous year. This versatility between passenger cars and commercial vehicles allows the brand to maintain a healthy balance in its sales channels. For 2026, the ambition is even higher, as Citroën plans for 30% of its passenger vehicle sales to be purely electric.

Turkey, the new global pillar for the Citroën brand

In conclusion, while Citroën initially aimed to bring Turkey into its Top 5 global markets, the results have far exceeded the most optimistic forecasts. Turkey officially became Citroën's second-largest global market in 2025, just behind France. This rapid ascent pushes Italy down to third place in the global ranking.

This performance, which has shown exemplary consistency in recent years, is logically expected to continue, or even amplify, in 2026. The brand will indeed benefit from its first full year of sales for the new C3 and C3 Aircross. Furthermore, the expected arrival of the new C5 Aircross will complete a fully renewed lineup, giving Citroën the means to fulfill its ambitions in a Turkish market that has become vital for its international balance.