With its accessible electric models, Citroën is pursuing an ambitious strategy to meet the CAFE 2025 standards. This initiative aims to accelerate the introduction of electric vehicles while maintaining a complete range of thermal vehicles. Read below how the company intends to ensure accessibility and compliance with the regulations.
The CAFE 2025 standards: a challenge for the automotive sector
The CO₂ targets set by the European Union for 2025 oblige manufacturers to realise more than a quarter of their sales of electric vehicles, subject to changes. Thierry Koskas, CEO of Citroën, stresses the importance of offering accessible alternatives: "With models such as the ë-C3 and the C3 Aircross electric, followed by the ë-C4 and ë-C4 X, we are proposing a varied and affordable range to meet these requirements and satisfy our customers' expectations. Citroën's strategy combines electrification and accessibility, thus guaranteeing an ecological transition for all.
Citroën intends to achieve these objectives without compromising sales of thermal engines. "Our objective is to achieve this transition without restricting sales of conventional engines, because customers must have a choice between all engines," added the brand boss.
The electric C3: a response tailored to everyone's needs.
At the heart of this strategy, the C3 plays a key role. With more than 80,000 orders for the new generation C3, 40% of which are for the 100% electric version, Citroën has already achieved almost half of its CAFE 2025 targets. Thierry Koskas explains: "Of the 80,000 European customers who have placed a firm order for the new C3, 40% have already chosen the all-electric model. This means that we are covering almost half of the required BEV sales.
The ë-C3 is also an economical choice for buyers. "The e-C3 requires only around €600 of electricity for 12,000 kilometres per year, compared to €1,300 of fuel for the petrol engine. In the long term, it is a profitable investment for our customers," stresses the brand boss, while pointing out that the thermal model remains available for those who prefer it.
Citroën's strategy also includes an even more accessible version of the electric C3, scheduled for mid-2025. This variant will have a range of 200 km and will be offered at a price of less than 20,000 euros. Thierry Koskas explains: "In mid-2025, we will also offer the ë-C3, a variant with a slightly smaller battery for less than 20,000 euros and a range of 200 kilometres. Such short-range cars are ideal for many commercial customers, such as airport operators or delivery companies, who do not need a long range".
With its pragmatic and accessible approach, Citroën is establishing itself as a major player in the ecological transition. By offering affordable models such as the e-C3 and the future ë-C3 200, the brand manages to reconcile compliance with regulations and consumer satisfaction. Contrary to other manufacturers, who risk heavy fines, Citroën is approaching the 2025 deadline with confidence. Its strategy proves that it is possible to make electromobility accessible to all while respecting environmental standards.
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