Citroën C4 : segment leader in Q1 2025, driving performance in Spain

The first quarter of 2025 unfolded against a still complex global automotive backdrop, and Citroën was not immune to this trend in Spain, showing an overall decline in sales. However, behind this headline figure lie genuine reasons for satisfaction and optimism. The "chevrons" brand is indeed recording remarkable performances for several of its flagship models in the Spanish market. The Citroën C4, produced in Madrid, confirms its status as a pillar of the range with impressive growth, a sign that its bold design and features continue to appeal. Simultaneously, the warm reception for the new C3, especially among private customers, the freshly updated Berlingo, and the Ami phenomenon, outline a positive dynamic that could well gather strength in the coming months.

Citroën C4: resounding confirmation of a "Made in Spain" Success

The Citroën C4, exclusively manufactured worldwide at the Stellantis plant in Madrid, is much more than just a model for the brand; it has become a true commercial powerhouse in Spain and an ambassador for local industrial expertise. The figures for the first quarter of 2025 provide eloquent proof. With 3,953 registrations recorded, the compact hatchback shows spectacular growth of 21.9% compared to the same period last year. This performance not only allows it to consolidate its position but, crucially, establishes it as the undisputed leader in the C-segment sedan/hatchback category in the Spanish market, capturing a significant 10.3% market share. March was particularly strong, with sales soaring by 76.8% compared to March 2024 (1,543 units), confirming this upward trend. Beyond its segment leadership, the C4 also stands out as the best-selling French compact car in Spain. This success demonstrates the relevance of the C4's unique positioning, bridging the gap between traditional hatchbacks and SUVs, and validates customer appreciation for its distinctive design and emblematic comfort. Its contribution to Citroën's sales is becoming increasingly critical, both in Spain and across the broader European market where it also enjoys considerable success.

C3, Berlingo, Ami: solid pillars and appealing style

While the C4 stands out, other models actively contribute to Citroën's vitality in Spain. The new Citroën C3, recently launched, is making a noteworthy entrance, particularly in the strategic retail channel (sales to private individuals). This is a key indicator of a model's true appeal to the general public. In this channel, the C3 saw its sales jump by 78% in the first quarter compared to 2024, totaling 1,549 registrations and climbing into the Top 4 of its highly competitive category. Its electric version, the New Citroën ë-C3, is keeping pace. It has already secured a place in the Top 10 best-selling electric cars in Spain, with 503 units sold and a 2.6% share of this rapidly expanding market, proving that Citroën's vision for accessible electric mobility is resonating with the public.

In the light commercial vehicles (LCV) segment, where Citroën has historical expertise, performance is also strong. The brand led the Spanish LCV market in the first quarter with 5,128 registrations (12% market share). The spearhead of this success is undoubtedly the Citroën Berlingo. Produced in Vigo, this iconic model, recently updated, stands out as the preferred LCV for Spanish businesses and professionals. Leading its segment, it recorded 3,790 registrations, representing robust growth of 30.3% compared to Q1 2024 (based on the first mention in the source text), and commands a 21.2% segment share. Its performance in March (+56.8%) highlights the success of its stylistic and technological evolution.

Let's not forget the Citroën Ami phenomenon, which continues to charm urban drivers. As the undisputed leader in electric quadricycles, the Ami recorded 102 registrations, capturing an impressive 47.9% share in a market that is nevertheless attracting increasing competition.

Despite these notable successes for key models, Citroën's overall results in Spain for the first quarter of 2025 show a decline, with 13,730 registrations (passenger cars and LCVs combined) and a market share of 4.3%. This figure remains below the brand's stated target of 7%. However, focusing solely on this raw data would be reductive. The excellent performance of the C3, C4, and Berlingo – three models featuring Citroën's new design language – sends a strong signal: this renewal is appealing and meets the expectations of Spanish customers. Contextual difficulties, whether related to production, logistics, or an uncertain economic environment, have undoubtedly weighed on the overall result. Nevertheless, the positive momentum observed for these recent and strategic models suggests significant growth potential. Once the various production challenges and logistical delays are resolved, Citroën appears well-equipped to unleash its full potential in the Spanish market. The success of its new models is a key indicator that anticipates a likely recovery in its market share in the coming months and years. Therefore, optimism remains warranted for Citroën's future in Spain.