Citroën C4: it confirms its success in Spain

April presented a mixed picture for Citroën in the Spanish market. While overall sales figures showed a decrease compared to expected performance, the brand with the Double Chevron logo nonetheless has solid reasons for optimism. Far from being entirely downbeat, the results highlight the remarkable performance of several key models that have positioned themselves as leaders in their respective segments or categories. This is particularly true for the confirmed success of the restyled Citroën C4, a true driving force for the brand this month.

The Citroën C4, spearhead and C-Segment leader in Spain

The New Citroën C4, proudly produced at the Madrid plant, is undoubtedly the brand's best-performing model in Spain in April. With a total of 1,602 registrations, it not only achieved Citroën's best sales performance for the month but, more importantly, seized leadership in the highly competitive C-segment sedan market. This spectacular result represents a 131.2% increase compared to April 2024 (Editor's note: This is likely a comparison with April 2023 or another significant previous period to highlight progress, as 2024 is not yet complete), capturing a 17.2% market share within its category for the month.

The positive momentum of the C4 is not limited to April alone. Since the beginning of the year, it has maintained its position as the leader in its category with 5,552 units sold, representing a 15.9% penetration in the Spanish compact sedan market over the first four months of the year.

This success is particularly notable as it is strongly supported by the enthusiastic reception for its hybrid powertrain. The Citroën C4 hybrid demonstrates its relevance to market expectations by ranking 6th in sales in the non-rechargeable hybrid vehicle segment in Spain in April. With 1,081 registered units, it represents a significant 2.65% market share in this specific segment. This performance also allows it to stand out as the leading European car in this highly contested ranking, traditionally dominated by Asian manufacturers. The C4 hybrid thus proves that Citroën has a competitive and attractive electrified offering, meeting new mobility demands while retaining the comfort and design qualities characteristic of the brand.

The ë-C3, Berlingo, and Ami, other key assets for Citroën in Spain

Beyond the brilliant performance of the C4, other models are positively contributing to Citroën's results in Spain and demonstrating the brand's strength across different market segments.

In the Light Commercial Vehicle (LCV) market, the Citroën Berlingo, manufactured locally at the Stellantis plant in Vigo, Galicia, confirms its benchmark position. Highly appreciated for its versatility, load capacity, and reliability, it appeals equally to professionals, families, and individuals seeking space. The Berlingo is the leader in its segment with 5,024 registrations recorded since the start of the year, including 1,234 units in April alone. This consistency is evidence of its lasting popularity.

In the growing electric vehicle market, the New Citroën ë-C3, the "zero emission" version of the iconic compact city car, is rapidly gaining ground. Benefiting notably from the resumption of government incentives through the Plan Moves III, the ë-C3 had a strong April, positioning itself on the podium of the best-selling electric passenger cars in Spain. With 360 units registered, it achieved a market share of 5.27% in this segment, establishing itself as a credible and accessible electric alternative, true to Citroën's promise of comfort and innovation.

Finally, in the electric quadricycle category, the Citroën Ami continues to dominate the market. This unique urban mobility micro-vehicle is the cumulative sales leader since the beginning of the year with 143 registrations, capturing an impressive 50.2% market share. This success highlights Citroën's ability to innovate and offer unconventional mobility solutions adapted to modern urban uses.

Admittedly, Citroën's overall sales performance in Spain over the first four months of the year shows figures that are somewhat below par. With 18,677 registered passenger cars and light commercial vehicles, the brand achieved an overall market share of 4.3%. In the passenger car market alone, within a context where the market grew by 12.2% (377,889 units) over the period, Citroën recorded a decrease of 23.9% with 11,727 units, bringing its share to 3.10%. These figures are still far from the brand's ambitious target of a 7% market share.

Despite this overall performance below expectations, Citroën has strong reasons to capitalize on the successes recorded in April. The exceptional performance of the C4, particularly its hybrid version, the solid position of the ë-C3 in a rapidly expanding electric segment, and the sustained leadership of the Berlingo and Ami are positive indicators of the relevance of the brand's offering and the appeal of its latest models.

The upcoming arrival of strategic models such as the highly anticipated hybrid version of the C3, as well as the launch of the New C3 Aircross, are catalysts that are expected to significantly boost Citroën's sales. These new additions, positioned in key market segments, are anticipated to reverse the overall trend and finally allow the brand with the Double Chevron to show growth figures more in line with its potential and ambitions in the Spanish market, offering promising prospects for the months ahead.