Citroën is in the process of renewing its range. After the successful launch of the redesigned C4, whose advertising was praised for its originality, the French brand is launching the new C3 Aircross with an equally explosive advertising campaign. This compact SUV promises a unique driving experience combining comfort and excitement.
A daring and humorous advertising campaign
Citroën's new advertising campaign for the C3 Aircross takes us on an offbeat adventure where the comfort of the car becomes the challenge of an improbable race dominated by a horde of wild bears. Produced by the duo Dorian & Daniel (Zauberberg Production) with special effects by b-Epic, this daring campaign will be deployed on a large scale: television, digital, social networks, billboards and press.
A true cinematic epic, it mixes action, realism and humour to offer a visual experience that is as captivating as it is unexpected. Citroën unveils its new advertising campaign, a journey entitled "The hunt for comfort is on! At the heart of this adventure is the new Citroën C3 Aircross, an irresistible SUV with room for up to seven people. Its exceptional comfort will leave no one indifferent... not even a group of wild bears who will do anything to settle down!
Forget uncomfortable wilderness expeditions! With the new C3 Aircross and its Advanced Comfort seats, peace of mind is within reach. In this commercial, wild bears discover the irresistibility of the SUV's interior and embark on an exciting chase to get inside.
Sébastien Caron, Director of Citroën France, said: "With this bold and unusual advertising campaign, we are demonstrating that the new C3 Aircross is much more than just an SUV: it is an invitation to adventure, comfort and peace of mind. Thanks to our Citroën We Care programme, we offer our customers total peace of mind with an extended warranty of up to 8 years or 160,000 km, ensuring lasting peace of mind and a worry-free driving experience".
A change of tone in Citroën's communication
Since the launch of the new C3, the brand has undergone a remarkable change in its communication. The brand now relies on humour, adventure and action to attract its customers. This new tone, inaugurated with the C3 advertising campaign and continued with the redesigned C4, has been widely appreciated by the public. Citroën is continuing this momentum with the C3 Aircross by highlighting space and comfort, values dear to the brand.
The campaign for the C3 Aircross is worthy of a Hollywood production, with spectacular staging and special effects. The bears, digitally created by the German studio b-Epic, are brought to life with astonishing realism, while retaining an endearing and funny personality. In addition to the main film, there are four humorous videos in which the bears become increasingly imaginative in their attempts to take over the vehicle. The 360° campaign also includes print and radio formats, as well as viral content created specifically for social networks.
Citroën's revival accelerates at the beginning of 2025. After the new C3, the brand will successively launch the new C4 and C3 Aircross. The arrival of these models is scheduled for March, giving enthusiasts and new customers the opportunity to discover vehicles that combine comfort, innovation and adventure. With this new advertising campaign, Citroën once again proves that comfort can be a real adventure.
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